Growing a part time finance director business is a fascinating marketing challenge.
On the plus side, the life-time value of a client is huge which means that the wise FD is prepared to invest in converting interest from a possible client and find where extra value can be found - see Selling Like A Finance Director.
On the downside, unless the bank is turning the screw (or the client is a subsidiary of a bigger group) hiring a part time FD is a discretionary expenditure, at the whim of the business owner.
And without providing clear proof of value and return, that whim is likely to be "Thanks but no thanks."
The market has also seen a number of mature, experienced accountants and former finance directors enter the market as fallout from the recession, thanks to insolvencies and cost-cutting.
To help, I've written a special report
Escaping The Treadmill
You can get a copy at The Finance Director Mastermind or by entering your name and email address in the form in the top right of this page.
I must admit I've got an agenda because I want to show you that masterminding with other Finance Directors is the easiest way to grow your part time FD business.
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