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03/21/2009

New Best Friend For Fire Victim

PR is a great way for promoting any business and a pet shop is no exception.

Pam Bassett lost her dog in a fire but her story so touched the people at Petlands in Iowa City, United States, that she was given a Chihauhua puppy for free.

Here are more details of the story

So full marks to Petlands for the generous gift and also for using it as a way to create favourable publicity for your pet store.

Yes there was a cost to this publicity since the puppy would have been sold for $1,400 but the PR value of the publicity and the warm feelings it creates can be worth much more.

Posted at 11:17 AM in Pet Shop PR |

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