February 2011 and the Product Launch Formula is back as PLF 3.1.
Product Launch Formula Evergreen - affiliate link
Even though the Product Launch Formula has been hugely successful as an Internet marketing training program (in terms of it's own sales and the results it helps others to achieve) I have been hearing criticism of it.
Sure it creates massive attention on a product launch, excitement and anticipation in the market and an urgency which drives buyers into a credit card waving frenzy.
But the two week launch, three day buying period and then off the market for months and months is considered by many to be sub-optimal.
Certainly from the customers point of view it can be frustrating.
You see something and you want it but you know that either:
- You can't afford it at the moment but will be able to in a few months
- You can't fit it into your schedule. You're just too busy at the moment, perhaps watching and implementing another training program.
What is the solution?
An evergreen product launch where you use the strengths of the product launch to create attention, desire and action but the product remains available so customers can buy it anytime they want it.
This is the topic for the first case study in the launch of Product Launch Formula 3.1.
Here is the first affiliate email.
SUBJECT: 6-figure evergreen product launches
You know how they say truth is stranger than fiction?
I just saw a video about a guy that went from being on Food Stamps to making a six-figure income in his Internet business.
Go check out the video now, it's 100% pure content, and there's nothing for sale:
Evergreen product launches - affiliate link
This is an amazing "Case Study". It was put together by Jeff Walker, who is pretty much the leader when it comes to putting out pure content Case Studies. Check it out:
Evergreen product launches
best regards,
Paul
P.S. Food stamps to six figures is cool... but the really exciting thing for me is that "evergreen launch strategy"...
Go watch it now:
Evergreen product launches
Comments