The Core Content is a big idea.
I mean that in two ways.
The Core Content is a very big idea which could make a huge difference to your business.
It's also the definition of a Core Content.
It means a big idea which gets your prospective customers excited because they see their problems, issues and opportunities in a new way.
A way that sets you apart and differentiates your business.
I've written about it on my Differentiate Your Business blog - see Your Core Content because I think it's a profound idea and should be available to people outside of the Internet marketing niche.
You can get details from the Founders Club which is Rich Schefren's monthly membership club.
It's covered in great detail in a report called...
“The Single Element Critical To Your Marketing Success: How To Leverage A Core Concept To Go From Mediocrity To Millions.”
It looks in detail at how Rich used the idea of the Core Concept in his classic report, the Internet Business Manifesto (affiliate link).
He's gone on to use it in other reports and products but this is such a great example as it leads into the Business Growth System.
He is a master at defining the problem in a new way - in this case, being an opportunity seeker is doomed to failure but success comes to strategic entrepreneurs.
If you have any kind of promotion and you are using an information report or a product launch process, then you need to read about the Core Concept and how you embed your fundamental idea into the minds of your market.
It becomes the theme that you keep coming back to and reinforcing and is why promotions like the Product Launch Formula and Mass Control work so well and build up your desire to buy the solution which is only avaialble from Jeff Walker or Frank Kern.
You can get your copy by joining the Founders Club - affiliate link
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