I have recently reviewed Mind Control Ninjas from Simpleology and found it extremely interesting.
The black arts of persuasion and influence are used much more than you may think.
What is Mind Control Ninjas?
In 2001 Mark Joyner, former military intelligence officer turned Internet marketing guru wrote a book called Mind Control Marketing and it caused a storm (see my Mind Control Marketing Review on my Business Books Blog).
The book was withdrawn from sale despite it topping the best seller lists but it has been re-released in 2008 and is available as an ebook from Simpleology (you can now buy Mind Control Marketing for a small fraction of the price second hand copies were selling for on eBay and Amazon).
The sales page offers you an upsell to the Catalog of Esoteric Psychological Lore which is a much more extensive course on marketing psychology which extends the Mind Control Marketing book.
This course includes eight interviews between Mark Joyner and his specialist Mind Control Ninjas and these have been packaged together as a downsell from the Catalog of Esoteric Psychological Lore.
Who Are The Mind Control Ninjas?
Mind Control Ninja 1 - Kevin Hogan
Kevin Hogan has authored 11 books, and he’s the go-to persuasion expert seen on the BBC, in the New York Post, Cosmopolitan and Playboy Magazines.
You can see a list of his books at Amazon.com
In Mind Control Ninjas, Mark grills Kevin about the power of the group and the strong desire to fit in and be consistent with group opinions.
He also makes a very compelling argument why ethical marketers of good products must use the persuasion skills to their best abilities.
Mind Control Ninja 2 - Graham Jones
Graham Jones has 24 years of experience as a psychologist, consultant, and author of 26 business books. He specialises in Internet psychology.
In Mind Control Ninjas, Mark interviews Graham about the pressure to be obedient to authority and how you can be seen as the authority.
Mind Control Ninja 3 - Chris Howard
Christopher Howard is one of the world’s leading authorities on the psychology of wealth and accelerated personal achievement and is an internationally acclaimed expert in Neuro Linguistic Programming (NLP) - Amazon.com
In Mind Control Ninjas he explains the power of the foot in a door, a policy he uses extensively in his wealth seminars with free sponsorship available to get you to attend and feel for yourself the power of his ideas.
Mind Control Ninja 4 - Stephen Brown
Stephen Brown is a maverick marketing academic who challenges much of the traditional marketing thinking. He has taken the Da Vinci Code and turned it into a marketing book - see Amazon.
In this interview Stephen and Mark explore the power of the Zeigarnik Effect and how its power turned the Harry Potter books into a worldwide phenomenon.
Mind Control Ninja 5 - David Deutsch
David Deutsch is one of the top copywriters in the US and his copy is known for its persuasive power.
David and Mark discuss the power that Cognitive Dissonance has on an individual and how it compels the sufferer to take action to reduce the stress.
Mind Control Ninja 6 - Mike Morgan
Mike Morgan is another top copywriter, known in the trade as Million Dollar Mike because of the money making power of his copy.
Mike and Mark discuss the power that emotions have on your buying and the unconscious way your emotions move to match the people you are with or see in adverts.
Mind Control Ninja 7 - Kenrick Cleveland
Kenrick Cleveland is recognised as a master of commercial persuasion and is the man Jay Abraham turned to to teach his proteges about the art of persuasion.
Kenrick and Mark discuss the subtle impact that framing has on opinion and why it is such a powerful technique that usually sneaks right under the radar but conditions how you think about a subject.
Listen to this and you will become much more aware of what is happening around you and the insidious impact that master persuaders have on your life.
Mind Control Ninja 8 - Dave Lakhani
Dave Lakhani is the author of Persuasion - The Art of Getting What You Want, and several other best-selling books. He has taken his skills in influence and used them to build million dollar businesses almost overnight.
Dave and Mark discuss the impact of uncertainty and how we can decide if we know what we think we know.
Mind Control Ninjas Review
Mind Control Marketing is very interesting and will appeal to anyone who wants to understand more about psychology and how it is used in marketing to persuade people to buy.
I learnt a lot from these recordings and they have given me plenty of things to think about how I can apply these ideas. It has also piqued my interest in persuasion and i have since invested in Dave Lakhani's Renegades of Persuasion.
The Mind Control Ninja recordings are for thinkers who can draw their own conclusions on how to act.
Mind Control Ninjas is not suitable for people who want to be guided step by step as none of the interviews are taken to the level of "7 steps you need to take to apply the conformity to group norms effect in your business".
In this way it is not like many of the other Simpleology courses which excel at simplifying the ideas and then putting them into action.
Mind Control Ninjas will make you much more aware of what is being done to you.
I am very glad I bought the Catalog of Esoteric Psychological Lore which includes the Mind Control Ninjas.
Buying Mind Control Ninjas
If you have read Mind Control Marketing and you are intrigued (or horrified) about the power of psychological tactics to influence your thoughts and behaviours and you want to know more then you should probably invest in the Catalog of Esoteric Psychological Lore.
It gives you these Mind Control Ninja interviews but more details of the nine psychological levers covered in the Mind Control Marketing book plus another eight that were not covered.
If you own Mind Control Marketing I am not sure if you can buy Mind Control Ninjas separately. You will need to check your Simpleology account.
If you don't yet own Mind Control Marketing you will be given the choice to upgrade to the Catalog or the ninjas product or wait to see if you like the book. The nice thing is that you can now just sign up for the first two chapters.
I also recommend another of Mar Joyner's books The Irresistible Offer which is available free.
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