Repeat business from happy customers is the message in "The Great Formula For Creating Maximum Profit With Minimal Effort" by Mark Joyner, his best selling book about back end marketing.
The great news is that you can get a copy of The Great Formula free of charge.
Mark Joyner, author and Internet marketing entrepreneur is the founder of the training company Simpleology which specialises in the simple science of getting what you want.
The Great Formula
After the worldwide success of his book, The Irresistible Offer, in his book The Great Formula Mark shows how the irresistible offer fits into the three steps for building any fortune in any kind of business.
The three steps in the Great Formula are:
1 - craft your irresistible offer
2 - present it to a hungry market
3 - give them a chance to buy again (and again...)
So Simple...The Secret of Success Is Repeat Business
You may be thinking that's not a remarkable breakthrough and that it's not a secret but that is exactly the point.
The Great Formula works because it stresses simplicity and focuses just on those actions that get results. Great businesses use the Great Formula in everything they do to create repeat business by building a sequence of back end marketing offers.
Businesses that struggle often spend too much of their time concentrating on the most difficult bit of business - attracting customers to buy in the first (that's why the irresistible offer is so important) and neglect customers who have already bought.
But it is estimated that it costs between 5 and 10 times less to get repeat business, either by offering the same product or complementary products by having an effective back end process.
Mark Joyner's book The Great Formula explains the process for getting repeat business by continuing to make irresistible offers to their current customers and it includes case studies of successful businesses which have a highly systemised back end marketing process.
Even better, once you know more about the Great Formula for repeat business, you will start noticing what businesses around you, who you may deal with personally or professionally, do to stimulate repeat business.
Get your free copy of The Great Formula now or start with The Irresistible Offer which is also available free when you join Simpleology (great free time management course as well - Simpleology)
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