A couple of weeks after Jeff Walker launched his Product Launch Formula 3 program, Mark Joyner has released a new video called CodeName ST.
This video criticises product launches.
CodeName ST - affiliate link
Why?
Because it doesn't build a sustainable, growing business.
Interestingly I was talking to another huge name Internet marketer on Monday about exactly the same problem and how to tilt a business away from product launches to an evergreen promotion which generates cash week after week.
The product launch formula does some remarkable things in that it generates a huge amount of sales and cash very quickly and attracts a lot of promotional effort by partners. It builds a list and puts the name on the map.
I thought it was ironic that Don Crowther is promoting what is probably the most advanced social media marketing training via the affiliate driven product launch - the Social Profit Formula. It's the same with Ryan Deiss's new traffic program - Perpetual Traffic Formula - where's the traffic coming from? An affiliate product launch.
Any way it will be interesting to hear what Mark Joyner has to say in the follow up videos to Codename ST - affiliate link.
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