Some time ago I wrote an article on my Business Coaching blog reflecting on the marketing mix and what are known as the four Ps of marketing.
Marketing Mix How Many Ps in Marketing
These four Ps of marketing are traditionally Product, Price, Promotion and Place and are intended to be all you need to create an effective marketing campaign.
Only I don't think they are enough.
Criticisms of the Marketing Mix
The marketing mix is widely accepted but it also attracts its critics.
Continue reading "The Four Ps of Marketing: Criticism Of The Marketing Mix" »















