Small Business Marketing

The Four Ps of Marketing: Criticism Of The Marketing Mix

Some time ago I wrote an article on my Business Coaching blog reflecting on the marketing mix and what are known as the four Ps of marketing.

Marketing Mix How Many Ps in Marketing

These four Ps of marketing are traditionally Product, Price, Promotion and Place and are intended to be all you need to create an effective marketing campaign.

Only I don't think they are enough.

Criticisms of the Marketing Mix

The marketing mix is widely accepted but it also attracts its critics.

What Are The Best Marketing Books?

Tough question - "what are the best marketing books?"

There can't be any definite answer but with so many to choose from, there is certainly overload if you search Amazon for "marketing books".

Just about everybody but me seems to have written a book on marketing. I just read them.

But you can see what I believe are the best marketing books I've found over on my Business Books Blog.

See Best Marketing Books   

Your Website Needs A Fast Marketing Message

How Much Time Do You Have To Get Your Marketing Message Across?

by Charlie Cook
©2007 In Mind Communications, LLC, all rights reserved.

This weekend my wife and I took a trip to Maine to visit various relatives and do some kayaking. On the way up and down I tried to see what I could learn from billboards.

Why do I care about billboards, which I consider a blight on the landscape?

Your Marketing Message: Is It A Firecracker?

How to Create Explosive Sales With Your Marketing Message

by Charlie Cook
©2007 In Mind Communications, LLC, all rights reserved.

If you live in a small town like mine on the Connecticut coast, you'll be spending the 4th of July watching fireworks, along with your family and friends and everyone else in town.

Why is it that people love fireworks?

Networking: Improve Your Return On Investment

Business Networking and Word of Mouth isn't free marketing

by Marketing Expert Fraser Hay

You still think Networking, Word of Mouth and Referral Marketing is FREE and costing you nothing ??!!!?

If you rely on word of mouth marketing, networking or referrals to generate business, then recognise the fact that it isn't free.

You think it is, but it isn't. Think about all the hidden and indirect costs such as lunches, meals, coffees, pints, gins, taxis, tube fares, petrol or Day returns on the train.

Customer Lifetime Value: How To Calculate It

How can you increase the Life Time Value of your clients?

by Marketing Expert Fraser Hay

If not, do you know how to calculate it?

Most people tend to calculate the life time value (LTV) of a client like this -

LTV = Your Average value order * Average Order Frequency * Average No. years they will be with you.

e.g. LTV = £500 x 2 x 5 = £5000 over 5 years if ordered twice a year

Go on get the calculator out, and work it out.

Dan Kennedy Video - Information Marketing

As well as being a leading direct response marketer and copywriter, Dan Kennedy is an extremely successful selling information marketing products and has coached or mentored many of the leading niche information marketers.

The video below is 80 minutes of Dan Kennedy presenting at an Information Marketing Super Conference organised by Ted Thomas.

Elevator Speech: Is Yours Holding You Back

Is Your Marketing Message or Elevator Speech Holding You Back?

by Charlie Cook
©2007 In Mind Communications, LLC, all rights reserved.

Your marketing message or elevator speech is like a key. If you've got the right one, it will help you unlock doors to new business and start the process of converting them to clients. If you've got one that is the wrong size or poorly crafted you'll be locked out in the cold, wondering why your business isn't growing faster.

Jay Abraham Marketing For Profit In A Recession

Quick tip. If you have missed it on my other blogs, Jay Abraham has a two hour teleseminar about finding profit opportunities and multiple streams of revenue in a recession.

This is to promote a program called Masters of Recessionary Income.

Dominos Pizza USP: Model It To Develop Your Own

One of the best known but often badly used ideas in marketing is the USP or unique selling proposition to give it the full name.

A USP answers the question "why should id do business with you over all the other options available to me?"

It's a tough question to answer but it is an important one.