I have a geeky interest in the extended marketing mix and the different formulas or P's of marketing and today I look at the different versions of the 6 P's of marketing.
You may already be familar with:
- The 4 P's of Marketing - I have a free pdf report for the 4 P's of marketing
. - The 5 P's of Marketing
Now let's got one P further.
The 6 P's Of Marketing
There are plenty of marketinge xperts who want to create their own version of the marketing mix and work with the P's of marketing framework.
As you will see most involve adding to the traditional 4 P's of marketing - product, price, place and promotion.
The 6 P's of marketing version 1
The traditional 4 Ps with people and performance added.
People
Product
Price
Place
Promotion
Performance
For more explanation of this version please see
http://faculty.msb.edu/homak/HomaHelpSite/WebHelp/Marketing_6_Ps_ASQs.htm
The 6 P's of marketing version 2
The traditional marketing model with passion and persistence added.
Product
Price
Place
Promotion
Passion
Persistence
For more details of this version please see
http://www.careers.govt.nz/pathfinder/Articles/Article36.htm
The 6 P's of marketing version 3
This time product is replaced by production and people & participation and purpose are added. I believe purpose is an important addition.
Production
Price
Place
Promotion
People & participation
Purpose
For more details of this version, please see
http://www.fao.org/docrep/004/ad499e/ad499e0a.htm
The 6 P's of marketing version 4
Positioning and passion are added this time - again positioning is one of my favourites because of its link to differentiation and USPs.
Product
Price
Place
Promotion
Positioning
Passion
For more details of this version, please see
http://www.6pmarketing.com/the6ps.html
6 P's Of Marketing Version 5
This version is very similar to the more famous service marketing mix, the 7 P's of marketing but without Physical Evidence.
Product
Place
Pricing
Promotion
People
Process
For more details of this version, please see
http://www.resourcenation.com/blog/the-6-ps-of-marketing/3964/
6 P's of Marketing Version 6
While version 3 of the 6 ps of marketing replaced product with production, this version has them both.
Product
People
Price
Place
Production
Promotion
For more details about this version, please see
http://www.fixyourmarketing.com/workshops/sixp.htm
6 P's Of Marketing Version 7
Versions 2 and 4 included Passion as one of the 6 P's of marketing and People have been included in versions 1, 3, 5 andf 6 so far none have added passion and people together.
Product
Price
Promotion
Place
People
Passion
You can read more details about this version at:
http://www.6pmarketing.com/the6ps.html
This version has been described as the 6 P's of Luxury Marketing
http://luxurysociety.com/articles/2009/06/the-6-ps-of-luxury-marketing
The 6 P's Of Marketing Version 8
This version is a little different and is summed up in a definition of marketing and I quote...
"Marketing is the process by which sellers, Person Number Two, Promote and sell their goods & services, Product, to buyers, Person Number One, in the marketplace, Place, for a Price."
This is the traditional four plus person number two (the seller) and person number one (the buyer).
You can read more about it at
http://www.scruples.org/web/seminars/pssb/chapter4/sixpsof.htm
The 6 P's Of Marketing Version 9
This version is the first one that has strayed away from the traditional 4 P's of marketing and has the following:
Plan
Pick
Price
Package
Promote
Prove
I think prove is an important principle as customers get jaded to hype.
You can learn more about this version at
http://www.businesstoolchest.com/articles/data/20031215132236.shtml
The 6 P's of Marketing Version 10
This is the last version I'm planning to list and this returns to the tradition four plus..
Product
Price
Place
Promotion
Public Relations
Public Participation
For more details about this version, please see
http://www.selway.org/spservices/marketing/marketing.htm
My Thoughts On the Six P's of Marketing
As you can see, there is no common definition for the 6 P's of marketing.
Each has added into the traditional 4 P's extra elements to emphasise particular issues.
Personally I think purpose or profit are major elements missing. Purpose only appeared in version 3 but I think forcing intentionality into your marketing planning is of vital importance.
You just have to look at advertisements on Tv and in magazines with a critical eye and you immediately find yourself asking "What are they trying to do?"
Selling from a page, branding for position and just getting the brand name are different and many advertisements don't even achieve any of those purposes.
I was taught the 4 P's of marketing and the 7 P's of service marketing. I'd have liked to have seen more special applications, like the 6 P's of Luxury Marketing or a radically different configuration.
What Do You Think Of the 6 P's Of Marketing?
Do you think any one of these versions of the marketing mix is more powerful or relevant than any of the others?
Do you think any is more established as a definitive 6 P's of marketing?
Do you know of any other different versions of the 6 p's of marketing? If so, please add them as comments and include a link to a webpage where there is more detail.
My free report on the 4 P's of marketing in the traditional marketing mix is available if you click on the banner below.
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