Cashmap - Best Practice Guides As Process Maps
Over the last six months Simpleology have issued a wide range of Cashmaps and rather than tell you about each cashmap as it is launched - which was probably a mistake - I decided to collect the details on one big list.
We have the Pay per Click Cashmap, the Outsource Cashmap, the Small Business Startup Cashmap, the Productivity Cashmap and many more.
Cashmap
Why I Like The Cashmap Format
Each cashmap consists of a series of process maps which gives you an easy to understand and clear view of the main decisions and actions needed to implement a process, strategy or tactic.
The cashmap format doesn't waste your time with unnecessary words and confusing directions, just clear guidance - do this, then this and then this...
The cashmaps come in two levels - the strategy cashmap which is the summary of the process and the action cashmaps which are details behind the summary.
I See Each Cashmap As A Best Practice Guide
I believe that systems lead to better effectiveness (a higher quality output) and to better efficiency (less inputs and costs needed to produce a given output).
Systems and processes develop over time, sometimes as a result of deliberate process planning but often as a result of ad hoc decisions and quick fixes to problems.
It is very useful to document the systems, even in a small business to show you what is really happening but the value comes from then reviewing the process and identifying ways to improve it.
A Cashmap is a great example of how to document a process - it is easier when you see examples and how thinsg make so much sense in process map form.
But more importantly each specialist cashmap is a great example of best practice or at least good practice.
Whgen you look at your processes in a cashmap format, you can see what's there and how inputs are turned into outputs but it is often difficult to see what's missing.
Suppose you use Pay Per Click and Google Adwords as a way to attract customer leads and you map out your process. You see what you do but you can't see what those who get much better results do which you don't.
It's back to the problem that you don't know what you don't know.
But that's where cashmaps come in.
You can look at the Pay Per Click Cashmap and see that you don't do three of the main steps and if one of those missing steps is to exclude irrelevant phrases which are in your general categories, you find your business paying for clicks that you can't convert.
Many Cashmaps
I intend to keep one list of cahsmaps up to date.
As Simpleology issue a new cashmap series, I add it to the list.
Cashmap - this is the list which I update every time a new Cashmap is issued.
You can get the strategy cashmap free of charge but there is a cost to the detailed action cahsmaps.
