Yesterday I listened to the first call for the Guerrilla Marketing Coach Certification Program and I am very impressed with how it has started.
There are 13 of us registered on the course - mainly business professionals which is no surprise given that the course is about how to coach the Guerrilla Marketing techniques and mindset.
The group includes people from Europe, USA, South Africa and Australia. It looks a great group on paper and the people who attended the call all made valuable contributions to the process.
I wasn't able to make the call live. Time zone differences meant that it was past my bedtime - a particular problem at the moment as I keep waking up at 2:30am and can't get back to sleep.
But the impressive thing was that when I logged on to the course website at around 6:00am, there was the recording already. I'm very impressed but the whole set-up is very professional.
Of course it should be.
One of the key messages from the first week is that Guerrilla Marketers "walk the talk" and pay attention to the little things that can make such a difference to client perceptions.
This is also the twenty third time the course has been run since it started in 1999 and while it gets updated regularly practice does make perfect.
I'm not going to go into detail on what the first call covered (you will have to attend it yourself to find out) but I will try to give you a flavour as we go along.
This first week really focused on introducing us to the course and to each other and covered the basic question "What is Guerrilla Marketing".
There was also an interesting discussion about the word "Guerrilla" in the brand given the rise of terrorism in the world since Jay Conrad Levinson first named it in 1984.
For me it is not a problem because a Guerrilla isn't a terrorist. There are many more positive and heroic stories of French and Partisan resistance against Nazi occupation in the Second World War.
In fact the whole "business as warfare" issue is an interesting debate and like all things, it is best to take a balanced view.
Fortunately nobody gets killed from business competition but it certainly feels like you are in a mental and physical fight when you are trying to turnaround a struggling business.
The key message that Jay Conrad Levinson was trying to get across was that markets don't have to be owned by the biggest and richest. Yes they have the biggest budgets and cash splash huge amounts of cash around in all sorts of silly ways to promote their business.
But by using the Guerrilla Marketing tools of time, energy and imagination, smaller businesses can also achieve remarkable success.
Small businesses don't have to play by the same rules. In fact they would be crazy to try because they will lose. Instead by being imaginative, innovative and inspired they can triumph.
I am sure that there will be another Guerrilla Marketing course in early 2008 so if you are interested in become a Guerrilla Marketing Coach then follow this affiliate link to find out more.
My next challenge? To do my homework from the course (to assess my business) and to find a buddy to work with.
Read my review of Guerrilla Marketing Week Two