It's Guerrilla Marketing, Not Guerilla Marketing

Beware of imitators - it is Guerrilla Marketing and not Guerilla Marketing - and certainly not Gorilla Marketing.

Typos and mis-spellings when searching on the Internet

The issues of typos and mis-spellings when people use Google and other search engines has been highlighted to me twice this week.

The first was in a promotional email offering to help me find common mis-spellings of my key words.

The second was a comment from Mitch Meyerson, author of the excellent book "Success Secrets Of the Online Marketing Superstars."

This problem could present a great opportunity for your Internet marketing as it gives you a chance to leverage the strength of your website in less contested areas although Google is getting better at dealing with it.

It's very easy for people to type the wrong letters into the search box.

The fingers can be out-of-sync with the brain, line up on the keyboard wrong or we just stumble with unfamiliar words.

Or perhaps it may be local custom and practice.

There are so many different spellings between British English and American English. We can understand each other but a computerised search engine will be much more precise.

When I first started with Guerrilla Marketing I had problems with the number of Rs and Ls in Guerrilla.

I knew Jay Conrad Levinson's approach wasn't called gorilla (or is that gorila) marketing but was it guerila marketing, guerrila marketing, guerilla marketing or the correct Guerrilla Marketing?

And was it ue or eu at the beginning? The word was just too unfamiliar and I was uncertain.

A chance to apply Guerrilla Marketing

Coding mis-spellings and typos into your Internet marketing strategy is a chance for you to put the guerrilla marketing principles into practice.

Suppose your key word phrase was searched 10,000 but was heavily contested by many businesses and aggressive pay per click campaigns.

And then suppose you discovered that common variations of your key words based around common spelling mistakes were searched 250 times, 200 times and 150 times but these areas were much less contested. (See products like Wordtracker or the free Overture/Yahoo search tool.)

It has to make sense to target this easy traffic doesn't it?

You can do it in your meta tags and keep it hidden from the majority of searchers.

For them you are just a lucky find, someone who has taken the time and consideration to make life easy for them by catering for common typos and mis-spellings.

Or you could be more brazen and do as I have, and include it in your title.

But you still have to give the impression of being professional and that the typo is intentional. I've managed to do it in an educational way.

This is just the type of great tip you can pick up from joining the Guerrilla Marketing Association Jay Conrad Levinson's solution to keeping you bang up-to-date with the latest Guerrilla Marketing tactics and techniques.