We all know that Mums bear the brunt of the child care issues so it seems that through a combination of:
- The need to earn money
- The inspiration provided by meeting frustrations head-on in new situations
- The requirement for flexible working hours
- The need to keep their minds stimulated
many Mums are inspired and 40% discover their business idea in pregnancy or within a year of giving birth and 30% of the businesses created are wholly Internet based.
Like many things, it does make sense when you stop to think about it.
If you know how to do something, you don't spot the problems that other people have. You know what you know and the temptation is to assume that other people know it as well.
But when you are a new parent or prospective parent, the responsibility is overwhelming and it is so easy to start doubting yourself. When you look around for help you see as many problems and inconveniences as you find solutions.
This posting was inspired by John of Business Opportunities & Ideas who since becoming a father has had plenty of business ideas and his article was inspired by the 2008 Business Mum Of The Year Competition.
There is some interesting research from the 2007 Competition here.
It has certainly had me thinking about my contacts with Mums and the issues they face.
About a year ago I flirted with the idea of "Business Coaching For Women By A Man."
I was astonished during my keyword research, how many searches were being made for "business coaching for women" and when I did my own Google search, everyone who came up was a woman.
So that got me thinking. Was this a niche I could tap into because women might want a particular style of business coaching but some women have some problems taking advice from other women?
I decided not to pursue it mainly because I didn't have the experience of balancing the priorities of normal family life, child care and building a business. I decided that the business coaching was better done by someone who had been there, made some mistakes along the way but achieved success.
There are several areas I can help.
Two of my main articles have been inspired by chats with Mums and the issues of working from home:
Tips for starting a home based business
Marketing tips for a home based business
If you are thinking of starting a new Internet business I recommend that you take a very good look at the Nitro Blueprint System from Nitro Marketing (sales letter).
I am still new to this system at the time of writing but so far I am so impressed. See my articles
My Nitro Blueprint System Has Arrived
Assessment of the Nitro Blueprint System
Why I Bought The Nitro Blueprint System - on my new blog for the business I am creating through the Nitro Blueprint System.
If you are a Mum or soon to be Mum thinking of starting an Internet marketing business, I can't think of a better place to start.
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