I am sure that you have heard how important it is to create your own unique identity and in particular how you need to have your own signature information product if you operate in markets where information can make a critical difference.
I received emails from Michael Port and Mitch Meyerson overnight announcing that the 2008 Product Factory will start on 25 February. This will be the only launch of this very highly regarded 90 day intensive program this year. You can find out details here.
If you want to develop a unique information product with high brand identity and association there is a simple choice:
- Grab your place on the Product Factory course in the next few days
- Miss out for a year and risk delaying your business development
- Find another top program to help
- Do it yourself - a low cost but high risk option given the investment in your time you will need to create a signature information product. I know how long it takes to write an article for my blog so don't underestimate the time commitment.
Why You Should Have Your Own Signature Information Product
- It raises awareness of you and your brand and creates instant credibility. Mitch Meyerson became famous through his Guerrilla Marketing Coaching Course and Michael Port through his Book Yourself Solid Program.
- It creates advocates who will buy other products and services you develop and promote you to other people.
- If it is good and appeals to the right market it creates long term passive income - work once, earn forever.
Admission Time - I Am Following A Different Route
Regular readers will know that I am following a different route to creating by own superstardom (ahem) but my route is much more expensive since it involves Rich Schefren's Business Acceleration Program and his joint venture with Jay Abraham on Maven Marketing and the home study kit.
I get other items included which may not be relevant to you so if you want to follow an information product path (and another of my Business Development Superstars Peter Thomson is a firm believer in it and has achieved remarkable things steering some of his clients down this path) I do recommend that you spend a little time having a good look at the Product Factory.
Two of my Guerrilla Marketing Coaching friends who have attended the Product Factory have agreed to write reviews of their experience but I know where they are heading as one has already done it at least twice and the other wants to do it again. See Tina Cook's Product Factory review
How To Find Out More About The Product Factory
There will be a preview call on Monday 18th February at 4:00 pm EST (so by my calculations that makes it 9:00 pm in the UK) although I seem to be ahead of the website at the moment as there is the recording from last year still available for download.
There is an early bird pricing offer which does look appealing and I would be very tempted if I wasn't so completely over-committed. I wouldn't be writing the article yet but the short launch period means that either I tell you about it or you miss out.
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