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19 March 2008


Good stuff on the John Carlton Copywriting Sweatshop which highlights the difference between copy written by keen students who have picked up many of the ideas...

and the copywriting produced by the very best copywriters.

John Carlton picks at the copy highlighting what is wrong and how it can be improved.

But for a student of copy like myself, the originals looked good.

But when John starts identifying what is wrong, the light goes on.

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