If you have been watching Jeff Walker's product launch of his new updated Product Launch Formula you will know that it has been interesting to just watch the process of how he very gently educates us about how to launch a new product. Today he has released the Product Launch Blueprint.
The Product Launch Blueprint is not what I was expected as I thought it would be a report like one of Rich Schefren's blockbusters.
But no, the Product Launch Blueprint is two videos:
In video 1 of the blueprint, Jeff Walker explains how the Product Launch Formula was developed and why it works so much better than the traditional 30 page sales letter.
In video 2 Jeff goes on to talk you through mindmaps of the Product Launch Blueprint.
Once again I recommend that if you are interested in launching a new product or service, you watch this free information because you will learn and I am sure that it will make you adapt the way you were planning to launch.
See the Product Launch Blueprint - affiliate link
Video 2 in particular may be 40 minutes long but it is outstanding as Jeff explains the process in more detail than I expected.
Just in case you have come to the party late and you would like to see the whole product launch process, I have been recording it on my Squidoo page - Product Launch Formula.
This shows every step that Jeff Walker has made and includes some of the promotional emails.
By "coincidence" Rich Schefren has also posted a video with more of the presentation Jeff Walker gave at the New Beginnings conference in Florida in February 2008.
Rich is using this to continue to promote the New Beginnings home study program from the conference.
Here is a short video with Rich Schefren talking to Jeff Walker about the new release.