I have an exciting scoop to tell you about because yesterday I was talking to an entrepreneur who is organising a high profile Guerrilla Marketing event in Europe in May or June 2008.
The intention is to bring together:
Jay Conrad Levinson - Father of Guerrilla Marketing
Mitch Meyerson - creator of the Certified Guerrilla Marketing Coaching program and author of many books including his latest, "Mastering Online Marketing"
Monroe Mann - CEO of Unstoppable Artists LLC and co-author of Guerrilla Networking
Alexandru Israil - CEO of MarketMinds, a Guerrilla Marketing Master Trainer
At the moment, the dates are being finalised and it is intended that the event will be held on the French Riviera within 20 miles of Nice although it seems someone decided to hold a film festival in Cannes.
What is Guerrilla Marketing?
Guerrilla Marketing is the world's biggest brand of small business marketing information, advice and coaching as the books have sold over 15 million copies all over the world.
What makes Guerrilla Marketing different and so special is that it has been designed for small businesses so it places the emphasis on imagination rather than money.
I was intrigued by the phrase "Guerrilla Marketing is for people with big dreams but small budgets" and now I am a Certified Guerrilla Marketing Coach.
When I heard the big dreams/small budget quote I though "that's me" and it's probably you.
The Guerrilla Marketing books have been translated into over 40 different languages but there is one area where the Guerrilla Marketing brand is not as well known and that is in Europe including the UK. There are some links at the bottom of the page which will guide you to other information about Guerrilla Marketing.
Why Is Guerrilla Marketing So Vital Now
Predictions for the world's economies for 2008 and 2009 are not good and that puts an emphasis on improving the effectiveness of your marketing and its efficiency.
Difficult times cause problems for many businesses but as always, times of change bring great opportunities for those with the right information, the right mindset and the courage to take decisive action.
So when your competitors will be "fastening down the hatches" and cutting back on discretionary sales and marketing expenditure so they have less contact with their customers and prospects at a time when they need more support, imagine the impact you will have when you learn the Guerrilla Marketing low cost, high impact marketing tactics.
How Do You Find Out More Details?
I will be in regular contact with the organiser and will post on this blog when the details are finalised.