I don't understand what has caused so many people to become loyal fans and for the Starbucks empire to spread across the world so quickly.
I do have to admire the astonishing success of the company in taking the familiar concept of a coffee shop and re-building the customer experience so that it is so differentiated that it becomes the fashionable place to go.
I am intrigued.
So when the BusinessSummaries update delivered "The Starbucks Experience: 5 Principles For Turning The Ordinary Into Extraordinary" by Joseph Michelli into my email inbox this week, I felt compelled to read it.
The 5 Principle of Starbuck's Success
I'll answer the obvious question and tell you the five principles:
- Make it your own - balance your employees passions and skills with the need to consistently deliver a great customer experience
- Everything matters - even the little things can make a big difference to customers
- Surprise and delight - continue to look for ways to give your customers a better experience and to keep them involved
- Embrace resistance - listen to customers issues
- Leave your mark - become involved in the community
I can't disagree with any of those but it doesn't explain to me why the Starbucks blitzkrieg tactics of sweeping through new territories is so successful.
There is something that I am missing.
Starbucks is connecting deeply with many customers who are prepared to pay a high price to drink fancy coffee with funny names out of a paper cup.
Can you tell me what it is?
The success of Starbucks shows that you don't need to appeal to everyone to be successful. Perhaps I'm too old.
Conclusion on The Starbucks Experience by Jospeh Michelli
My impression from the BusinessSummaries report of "The Starbucks Experience" by Joseph Michelli and from a brief glance of the Amazon reviews (affiliate link) is that the book is written by a big fan although the book itself is highly regarded.
It doesn't answer my questions about the logic behind the offer so I may have to read the Howard Schultz Pour Your Heart Into It instead (affiliate link).
If you like the idea of having a business book summary emailed to you each week then I recommend BusinessSummaries (affiliate link). I think it is a great service.
Have You Read "The Starbucks Experience"?
If so what did you think about this book by Joseph Michelli?
Let me know by leaving a comment.