Dan Kennedy Information Marketing Free Teleseminar
A couple of weeks ago I reviewed "The Ultimate Sales Letter" book by Dan Kennedy which is extremely good, but you'd expect nothing less from a world class copywriter. Now I am able to offer you a free downloadable teleseminar from Dan Kennedy and Ron LeGrand - Information Marketing.
This is just the start of the price Dan Kennedy is prepared to pay to get your attention to his new product launch INFO RICHES.
INFO RICHES
Why Information Marketing is Important
Information marketing can tap into any of these drives e.g. "The Bushman's guide to finding food and water in the Kalahari Desert" or "How To Protect Your Family, House and Valuable Possessions from Fire" but it is mainly the last three that I want to focus on.
Groups naturally divide between those who understand or know how to do something and those who don't.
It's happened to me when I've been chatting in a pub about the England football team and the conversation suddenly switches to big ends and carburettors and I immediately felt excluded.
I don't want to know about the internal combustion engine and car mechanics but like everyone else, I do want to belong so you can see how information marketing can help.
Along the self esteem drive, it is natural to feel good when you know how to do something and bad when you don't know about something that you admit is important.
My lack of mechanical knowledge doesn't bother me in the safety of the UK, but if my Land Rover breaks down in the Kalahari Desert, it suddenly becomes very important.
Information marketing teaches you to close these important skill gaps.
Finally on the self actualisation drive, when all the other drives are satisfied, we have a desire to be the best we can be. Good is OK but there is an internal force that says that we can get better. Again information marketing fits neatly into satisfying this drive.
Is there really a market for information?
The Internet is based on people searching for information and we all know how quickly that has grown.
A quick search of the Wordtracker keyword research tool shows 2,269 searches about "how to save a life", 1,361 for "how to write a resume" and 955 on "How to make meatloaf" amongst a list of less savoury topics. To put these numbers into perspective, 423 searched on accountant and 287 for accountants.
Just look at the number of chefs who have written cookery and recipe books and all the other people who have built an expert or guru status based on information.
Two Routes To Profit From Information Marketing
There are two ways for any business to benefit from information marketing:
Opportunities For Information Marketing
As information marketing is driven from the Internet, the "how to make money on the Internet" is very large but very crowded but there are many other niches which have been largely undeveloped.
Any market where people are confused, frustrated or want to know more can be an opportunity.
Another opportunity is catering to the hobbyist market. It is expensive to print and market magazines but cheaper to create a niche subscription based website. with one fixed cost, any profit increases rapidly with every extra paying subscriber.>
Dan Kennedy & Information Marketing
Below is the first Info Riches promotion email (always interesting to see how the experts do it and I believe that you can learn a lot)
Information Marketing is a 90-minute audio course between Dan Kennedy ("the guru's guru", "the millionaire maker", "the grandfather of information marketing") and one of his $20 million + earner students, Ron LeGrand.
In case you're 1 of the 7 people in the world who don't know Dan Kennedy... he's the expert that A LONG LIST of established entrepreneurs have studied from.
Billion dollar companies pay Dan for his advice because, with a 25-year success track record, his tips/strategies produce wealth.
This is one of those audios you NEED TO add to your Audio University folder on your computer (ie: save it for future reference) and certainly add it to your IPod.
On top of that, you can also grab a copy of the $297 "Masters of Marketing" 12-CD audio program which is presented by Ted Nicholas, Robert Allen, Dan Kennedy, T. Harv Eker and others.
That's the entire 12-disc program! Retails for $297. You can grab it for free.
While you're there...
You'll find a video on this same page with Carl Galletti introducing a $5000+ contest.
Carl Galletti has been hired by Gary Halbert and Jay Abraham... he's THAT good.
By the way:
If none of these names mean anything to you, you REALLY need to turn off the TV and grab a book because I'm listing off all-star hall-of-fame captains of industry ... the ones who don't just sell "how to" info but have literally produced millions in personal wealth over and over again (and are more than qualified to give advice on the subject).
Don't be shy...
Grab your freebies...
(You can thank me later).
But what is INFO RICHES?
Here is a video which explains more
Update November 3, 2008
The launch back in April 2008 was very fleeting but the good news is that Dan Kennedy has decided to relaunch INFO Riches later in November 2008.
The even better news is that he is offering a free information product, the Future of Information Marketing which will sell for $197 after the launch.
You can sign up for your copy of the Future of Information Marketing before the price goes up.
Free gift
I HAVE ARRANGED A SPECIAL FREE GIFT FROM DAN FOR YOU including a 2-Month Free Membership in Glazer-Kennedy Insider’s Circle, newsletters, audio CD’s and more: for information and to register, visit: www.freegiftfrom.com/psimister
Paul,
Dan is a unique charachter.
Check out his 'Magnetic Marketing' course. It privides real life examples of many of his best direct mail letters. Many think they are too Americanised for the UK but i don't agree.
What works, works --- so to speak!!
Dan is in the UK for the first time this summer. I can't remember the exact date but contact me through my web site if you want to know more.
Posted by: Peter ODonoghue | 25 April 2008 at 06:01 PM