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« Dealing With Difficult People | Main | Online Business Success 3 »

10 April 2008

Marketing To The Emotions 22 Secret Hot Buttons

You can market to the emotions through the 22 secret hot buttons.

The day after Mark Joyner re-releases the infamous "Mind Control Marketing" which I bought yesterday, I realised that I have free distribution rights to an ebook on the related topic of emotional marketing.

It is called "22 Secret Hot Buttons That Make Consumers Spend Money Like Crazy" and you can download it below.

I have before that people buy emotionally and then use logic to justify that emotion.

That's why husbands buy the latest electronic gadget to the amazement of their wives and why the wife retaliates by sneaking the seventy third pair of shoes into the house.

Both purchases are crazy to the other person's logical mind but they don't feel the emotional pull the purchase has over us.

When we want, when we have real desire for something we feel compelled to buy and provided the price ticket is small, buying is the easy way out.

Buying stops that longing feeling that nags at the purse strings. We receive a "rush" from the purchase. A satisfaction of getting what we want. A relief from the bitter-sweet pain of desire.

So Do You Want To Be Able To Trigger The Emotional Hot Buttons Of Your Customers?

Do you want to discover the secret of marketing to the emotions so that your customer builds up the rational purchase justification for you?

I should be making you opt-in to my mailing list to receive an ebook/report of this quality.

You get over 40 pages explaining why and how emotional marketing works and you get four extra bonus articles at the end:

  • Three killer conversion strategies
     
  • How to market with postcards
     
  • 104 consumer magnets - unstoppable marketing works
     
  • How to create news releases and press releases

Why There Is No Opt-In

Let me explain why there is no opt-in for the "22 Secret Hot Buttons That Make Consumers Spend Money Like Crazy" free ebook.

The report comes with various of my affiliate links embedded in to it so I hope that as you read it, you will want to pass it on to other people (because that's what happens with reports we get for free isn't it) and that some of those people will click through and buy what's on offer.

And when they buy, this report sends back money to me. It may not be a fortune for each purchase but "every little helps."

This is just one of the early reports posted in Butterfly Reports, Mike Filsaime's latest money making idea. This is only in the beta stage at the moment and they are having some customer service issues but it is a fascinating idea based on win-win-win.

Butterfly reports make their money from people upgrading to a paid subscription which gives customers more benefits. the customers win by receiving reports that they can use to bundle up in any way they choose, to sell or to give away free or as bonuses for an offer. The writers have their work spread over the Internet and have a chance to promote their own products.

But it only works if the reports are quality and that describes "22 Secret Hot Buttons That Make Consumers Spend Money Like Crazy."

So if you blog or have a website which offers information, I recommend that you review Butterfly Reports.

Marketing To The Emotions

Did you cheat and shoot straight down to the bottom or have you allowed me to tease you so that hopefully you want the report more now than you did at the top of the page.

Well here it is - "22 Secret Hot Buttons That Make Consumers Spend Money Like Crazy"

Download Emotional_Hot_Buttons.pdf

I have bought but not yet read "Mind Control Marketing" by Mark Joyner which is a longer ebook on the same emotional marketing topic. This was the book that became a best seller and was then suddenly taken off the market. It also has cartoons to help make the key points.

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