Seven Day Business Turnaround Kit - Simpleology
Over the next two weeks or so I will be testing and reviewing the Seven Day Business Turnaround Kit from Mark Joyner and Simpleology.
I am taking longer to go through this course than the seven days because;
a) my business is not in a crisis so the program is not my highest priority
b) I am having to write the reviews as well as work my way through the materials and
c) I don't want my blog to be taken over completely by the Seven Day Business Turnaround Kit in particular or business turnaround in general.
Scary Times Could Be Ahead
Each year tens of thousands of small businesses in the UK fail and many more struggle to survive while operating at little more than a subsistence level.
Working harder, longer hours for less money seems to be the curse of many entrepreneurs and owners of small businesses.
But I am gloomy about the UK and Western world economies for the next eighteen months. With disposable incomes down and credit more difficult to find, consumer spending has to reduce.
If it is tough to build a sustainable business in the good years, just imagine the problems there will be in a recession.
This will be my first recession with my own business, even though I have been trading for thirteen years but I remember the 1990-92 recession when I was a senior manager of a much bigger business. I told the story in Business coaching in a recession.
I had never seen profit fall out of a business so quickly. We had a six month swing from making £100k profit per month to at the worst stage losing £90k in on month before employee termination costs and other restructuring.
A Time Of Unbelievable Pressure & Strain
If you find yourself in the situation where your business is failing and it may only have weeks to survive and recover, you will know just how much pressure and stress you can face.
Often it is not just the business at stake.
Business loans are secured on personal assets like your house.
Business worries become personal worries about how you can provide the basics for your family.
You are scared and confused.
You may have times when you rush around like a headless chicken, starting one task and then another but never finishing any.
But at other times you may be paralysed by fear. Your mind freezes and you can't think straight.
You are overwhelmed by what has to be done but you don't know what has to be done first.
You need help!
You Are One Of Many
It's easy to see your business problems as all your fault and that you are alone.
But many other people are going through exactly the same problems and emotions at the moment.
Some will take action and turnaround their business but many won't. The fact that you are reading this says that you are an action taker who is looking for guidance.
That's a great start to rescuing your business.
The Seven Day Business Turnaround Kit
I want to introduce you to the 7 Day Business Turnaround Kit from Mark Joyner and Simpleology.
It could be just what you are looking for to provide focus and clarity to your actions so that you do what is necessary while you still have a chance to save your business.
You could pop straight over to the 7 Day Business Turnaround Kit sales letter and read it for yourself or you could carry on reading as I try to highlight some of the important points from the letter.
Mark Joyner Is A Great Copywriter
Mark Joyner is the author of Mind Control Marketing, The Irresistible Offer and The Great Formula and has probably forgotten more about marketing than I'll ever know
but
I think he has slipped up with his headline (although Mark may still be testing and you may see a different headline) so please don't be put off if you read:
"How Does A Full Time 2nd Grade Teacher Struggling To Make $417 A Month Online. Triple It in 4 Days... And Eliminate Worry About Having A Cash Crunch Again?"
My problem is that the headline may not pass the relevancy test for you and you may dismiss the 7 Day Business Turnaround Kit without properly reading the copy because you're not a teacher, your problems are much bigger than $417 per month and because you don't market on the Internet.
I believe that would be a big mistake.
Later on in the letter it says about the program:
"It's the same thing a Fortune 500 would do, just made so bloody simple a 2nd grade teacher could do it" and yes, there is a testimonial from the teacher.
I bet your business is somewhere in between the teacher and the Fortune 500 (the largest companies on the US stock market).
The Generic Business Turnaround Process
Whatever the size of your business, there are four things that you have to do:
- Stop the bleeding - both time and money.
- Stop the stress - move from uncertainty to clarity.
- Inject the business with cash - Mark Joyner's tip is to aim for 2 months of operating expenses to give you time to breathe.
- Refocus the business.
Read the list again.
Doesn't that make sense to you even though you don't know how to do each stage?
That's what a turnaround is and the 7 Day Business Turnaround Kit has been developed to help you do it.
Look Who Has The Risk
When your business is in trouble, we both know that you can't afford to take any risks and at the moment you have two major risks:
- Wasting time when you should be taking purposeful action.
I like the idea that the 7 Day Business Turnaround Lot is intensive but it is designed to be completed in a very short time period. It creates a momentum of its own but it's a manageable amount of time.
- Wasting money you can't afford.
It's one thing buying something as a gamble when you have a stash of cash but I admire Mark Joyner's approach to his marketing of the 7 Day Business Turnaround Kit.
Yes you have to surrender your payments details but you get to experience the 7 day program before the money is paid AND you have a 90 day money back guarantee (please check the sales letter - it is correct at the time of writing but these things can change as Simpleology test the offer).
It's also a terrific price if it does succeed.
No downside and virtually unlimited upside.
This is a deal that is only possible because the program is systematised and man-hours have been designed out of it.
The Next Review
If you can wait because your business isn't in crisis, then my next review will appear in a few days time.
If you are already in a crisis but you're not ready to give up the fight until you've had one final throw of the dice, the 7 Day Business Turnaround Kit could be exactly what you are looking for.
It's an interesting idea isn't it? Try it, then buy it.
To Your Success
Paul Simister
Your Profit Coach, business coaching for the customer focused entrepreneur
© Planning & Control Solutions Ltd 2007-2008 All Rights Reserved
Business Turnaround: To Thine Own Self Be True - Day 1 facing up to your issues and understanding what is required
Cost cutting in your business turnaround - Day 2, getting your business in order
Business turnaround: Finding your cash injection - Day 3 learning how to generate extra cash quickly
Business turnaround: Generating cash urgently - Day 4 to 6 three fundamentally different approaches to raising cash.
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