Several years ago top author and marketer Mark Joyner wrote a book called "The Irresistible Offer: How To Sell Your Product Or Service In Three Seconds Or Less".
In a surprising move, Mark Joyner is now making an irresistible offer - he is giving away free copies of the Irresistible Offer ebook pdf.
Just click on this link below and sign up:
The Irresistible Offer - affiliate link
(Sorry, changes at Simpleology mean the offer has been taken away)
What is the Irresistible Offer?
"The Irresistible Offer" has been one of the top selling marketing books since it was published.
The premise is simple...
Your customers are going to give you three seconds to make the sale.
So do you know what to say in those three seconds?
The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business-a method that is simultaneously socially responsible and far more effective than ""old"" marketing.
What Are The Elements Of The Irresistible Offer?
An “irresistible offer” has three elements:
- High ROI offer - a customer will get more value from owning your product than they would keeping their money in their pocket or buying someone else’s product
- A touchstone - something that quickly explains what you’re selling, how much it costs and why the customer should buy
- Believability - if the offer looks too good to be true, it probably is.
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The Irresistible Offer Review
I enjoyed reading The Irresistible Offer very much because Mark Joyner has a special skill for taking complex ideas and making them simple so that they can be implemented.
In fact I like it so much that his ideas on the irresistible offer have been incorporated into my coaching for developing USPs as part of module 3 on Strategic Positioning.
The Chapters within The Irresistible Offer book are:
- The magic window
- The core imperative of business
- The four big questions
- What is the irresistible offer?
- What is not the irresistible offer?
- Elements of the irresistible offer
- The Great Formula
- Offer intensifiers - effectively mind control marketing and other persuasion techniques put into context.
- The offer continuum
- Great offers through history
- Word of mouth from flaming lips - an introduction to viral marketing based on the way that viruses spread. Fascinating.
I rate The Irresistible Offer by Mark Joyner as a 4.5 star book which is a strong buy recommendation and I have included it in my list of favourite marketing books.
The Irresistible Offer helps refocus marketing on selling the steak and not just the sizzle since your aim is to deliver something of great value for customers which provides a high ROI. That way the customers want to come back and buy again and are happy to give word of mouth recommendations to others.
What Do Other People Think Of The Irresistible Offer?
Over at Amazon.com (affiliate link) there are 77 reviews of The Irresistible Offer so far which break down into:
5 Stars 57 and 4 Stars 14Why not check for yourself and you will see that The Irresistible Offer is worth your time registering, downloading and reading. With so much evidence, it would be crazy to pass this opportunity up to discover how to make an irresistible offer, wouldn't it?
Free Copy Of The Irresistible Offer
The overwhelming opinion is that you have to read "The Irresistible Offer" and now you can, for free thanks to Mark Joyner's generosity and his ability to persuade his publishers that he isn't crazy.
Download The Irresistible Offer - affiliate link
So Why Is Mark Joyner Making The Irresistible Offer?
It's simple really.
He knows that you will be impressed with "The Irresistible Offer" and you will want to know more about his ideas for marketing and personal development. You may buy one or more of his other Simpleology courses.
This is the nice thing about ebooks. They can be easily given away as a lead generation tool because there is no cost.
So has Mark Joyner made you an Irresistible Offer? Are you going to sign up for a free Simpleology account and download the book?
Get The Irresistible Offer by Mark Joyner for FREE
The Irresistible Offer Simpleology Elective
When you download your copy of The Irresistible Offer, you will be given the chance to buy the Simpleology Elective to help you to implement the Irresistible Offer.
It is a very good course - for more details read my Irresistible Offer Simpleology Elective Review.
Update - Offer Extended To Include The Great Formula
Following the success of the free download version of The Irresistible Offer, Mark Joyner has extended the idea to his follow up best-seller The Great Formula.
Follow this link to get your copy of The Great Formula.
Personally I don't think The Great Formula is as strong as The Irresistible Offer as it reprises and extends many of the ideas covered in the first book.
But do make sure you get your copy of The Irresistible Offer now.
The Irresistible Offer -affiliate link