I use the Google Alerts system extensively to help me keep up-to-date with what is happening on the web and as a certified Guerrilla Marketing Coach, one of the phrases I watch is Guerrilla Marketing.
A couple of weeks ago the WebUrbanist blog came to my attention as it was starting an eight part examination of Guerrilla Marketing. I wasn't sure where it was going so I have held back but as I write this, part 7 has now been published.
It seems that any wacky marketing campaign is being dismissed as Guerrilla Marketing and whilst the marketers may have been using their imagination, there is much more to Guerrilla Marketing than being unique, quirky or even strange. Some of these associations on the media with stupid ideas do not do the more serious Guerrilla Marketing practitioners any favours at all.
Fortunately WebUrbanist is doing a general review and has some great examples of some effective and not so effective Guerrilla Marketing campaigns.
Part 1 - The History of Guerrilla Marketing
Part 7 - Is Guerrilla Marketing Right For You
Part 8 - The Future of Guerrilla Marketing
So what did you think?
It's a great blog and so very bright, dramatic and colourful and Delana has put together a great series on Guerrilla Marketing.
As I mentioned in my comment on the last posting, the novel attention grabbing tactics are only the beginning although it is the most newsworthy. True Guerrilla Marketing focuses on consistent and regular follow-up to build long term, mutually beneficial relationships.
A Guerrilla Marketer knows that the opportunities can't be wasted. If it doesn't lead to a sale or only a one-time sale, a golden chance has been wasted so there is a much more practical side to Guerrilla Marketing.
To find out how to use Guerrilla Marketing to make more money you have to keep reading my blog or enrol yourself on a Guerrilla Marketing program. The Guerrilla Marketing Jumpstart is excellent.