An elevator pitch or elevator speech is a short 10 to 30 second explanation of what you and your business does.
It is mainly used in networking where you meet people, talk to them for a short while and then move on to meet other people.
I encourage you to think of it as much more than that.
This short summary of your business is a strategic marketing positioning tool that will help you to really focus what your business is offering to which group of customers.
If you get it right, rather than having a cheesy introduction, you have teh big idea that is consistent through out all of your marketing.
Elevator Pitch Articles
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