John Jantsch Duct Tape Marketing Review

Duct Tape Marketing by John Jantsch

Book Review - 4.5 Stars

John Jantsch writes one of my favourite small business blogs so it is no surprise that I was keen to read and review his book "Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide".

OK I may quibble about the"most practical small business marketing guide" since John operates firmly in the same small business marketing niche as Guerrilla Marketing but he has written as excellent marketing book.

While it isn't the book I was expecting (as I explain in my full review of Duct Tape Marketing on my Business Books Blog) it is well worth adding to your library of marketing books to buy and read not just the once but every year or two.

The "Duct Tape Marketing" book starts well with a great definition of marketing:

Marketing is "getting people who have a specific need or problem to know, like, trust, do business with and refer you to others who have this same need or problem."

All I would add to that is:

• Need, problem or want - people buy things they want and that can be for positive reasons that go beyond a need or problem
   
  
• Do business with regularly - the profits are in the continuing relationship and not the first sale.

In fact considering this is the book that introduced me to the Hourglass Marketing concept which I love, the book is light on profiting from the ongoing relationship and concentrates more on generating leads from new prospective customers.

Don't let that put you off.

The Duct Tape Marketing book is packed with great tips of how to find your place in the market, define your ideal client, distil your marketing message and then putting together winning marketing materials, advertising, a website and direct mail.

I also think it has an excellent chapter on referral systems which will teach you much more than Brad Sugar's "Instant Referrals" book.

Conclusion on Duct Tape Marketing by John Jantsch

I rate Duct Tape Marketing very highly and have given it 4.5 stars out of 5 - a strong buy recommendation.

Don't buy "Duct Tape Marketing" instead of "Guerrilla Marketing" (Jay Conrad Levinson),  "Getting Everything You Can" (Jay Abraham) or "Book Yourself Solid" (Michael Port) but buy it as well.

Each book and expert gives you a different slant on marketing while each is excellent in their own right.

Marketing is so important for small businesses and the more you open yourself up to top quality marketing ideas, the more successful you will be. One idea may miss from one book but, when you read about it in another, suddenly everything makes sense and you can see the future profit streams.

Comments

[MarketingTwins-Randy]

I have read DTM about 4 times all the way through - and read certain chapters multiple times. The book is really a light version of the full coaching program that includes access to all the CDs where John speaks on a conference call with business owners with real questions. I love listening those just as much because you get to hear all the questions we all have as business owners and hear how either John responds or how the DTM principles lead people to respond. Rich stuff!