Mark Joyner Integration Marketing

Mark Joyner has a new book out - Integration Marketing and you can get the ebook version for free.

Jay Conrad Levinson and the Guerrilla Marketers call it Fusion Marketing, Jay Abraham calls them host beneficiary relationships, others talk about joint ventures and alliances but Mark Joyner uses the term Integration Marketing.

Whatever name you use, but for the rest of this posting I will refer to Integration Marketing, you can give your business a major boost by working with partners and integrating your products into their business and vice-versa.

Mark Joyner's Next Book Integration Marketing

Earlier this year Mark Joyner announced that he would give away free PDF versions of his best-selling marketing books:

The Irresistible Offer

The Great Formula

Now he has reversed the process. Instead of giving away the book several years after publication, he has decided to make it available for free online nearly a year before it is available in book stores.

To Get Your Copy Of Integration Marketing

Pop along to:

Integration Marketing

and sign up. I had some problems with the password, even saying there was a mismatch when I copied and pasted but I got in eventually by typing slowly and carefully.

You run into a tell-a-friend script offer and an up-sell offer but Mark Joyner explains what he's doing and why through a series of videos.

I bought into the Integration Marketing Starter Kit because I know that this is an important area that I will use to boost my business.

I will be reviewing both the book (now done - see Integration Marketing Mark Joyner on my Business Book Blog) and the Integration Marketing Starter Kit.

Here is the 3 minute video on YouTube with Mark Joyner introducing Integration Marketing.

No "box on the right" as Mark says but there is when you click over to Integration Marketing.

Comments

[Mark Joyner]

Hey Paul, thanks for the write up!

Just to point out - Integration Marketing is distinctly different from the other methodologies you are referring to. I'm speaking specifically about Integration Points and UMVs. Fusion, JVs, etc - can all be structured in different ways. Integration Marketing is quite specific.

[Paul Simister]

Hi Mark

Thanks for your comment.

Without wishing to explain in great detail what integration marketing is (and so far I have only read the book but there is more detail in the review) I wanted to give people an easy to understand reference point.

Mark is right to point out his differentiated position and he emphasises

1 - internal integration marketing - which is providing the opportunity for upselling and cross-selling by making additional offers to customers

2 - external integration which is offering JV partners products/marketing messages through your integration points or persuading JV partners to communicate for you.

I am sure that you get the gist. Just read the book. It is free, quick and easy to read and it will make you think about the opportunities for profit (and to help your customers) that you are currently missing out on.

[Kenny]

To Whom it May Concern:
If you are in business today, or even if you are just planning to enter the business world, there are Two things that you absolutely MUST DO, if you are going to achieve the kind of success that most people only dream about.

#1:Go now and visit(www.charitywater.org) and see what every human being should able experience

#2: Listen to EVERY word M.Joyner says about growing substantially your profits
Best Regards & Success Always,
Kenny Annunziato

[Paul Simister]

Kenny

I don't usually publish comments from people with links that are off topic but I know that Charity Water is a good cause bringing something that most of us take for granted.

Glad that you are a Mark Joyner fan and I hope you enjoyed Integration Marketing.