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29 July 2008


Hey Paul, thanks for the write up!

Just to point out - Integration Marketing is distinctly different from the other methodologies you are referring to. I'm speaking specifically about Integration Points and UMVs. Fusion, JVs, etc - can all be structured in different ways. Integration Marketing is quite specific.

Hi Mark

Thanks for your comment.

Without wishing to explain in great detail what integration marketing is (and so far I have only read the book but there is more detail in the review) I wanted to give people an easy to understand reference point.

Mark is right to point out his differentiated position and he emphasises

1 - internal integration marketing - which is providing the opportunity for upselling and cross-selling by making additional offers to customers

2 - external integration which is offering JV partners products/marketing messages through your integration points or persuading JV partners to communicate for you.

I am sure that you get the gist. Just read the book. It is free, quick and easy to read and it will make you think about the opportunities for profit (and to help your customers) that you are currently missing out on.

To Whom it May Concern:
If you are in business today, or even if you are just planning to enter the business world, there are Two things that you absolutely MUST DO, if you are going to achieve the kind of success that most people only dream about.

#1:Go now and visit(www.charitywater.org) and see what every human being should able experience

#2: Listen to EVERY word M.Joyner says about growing substantially your profits
Best Regards & Success Always,
Kenny Annunziato


I don't usually publish comments from people with links that are off topic but I know that Charity Water is a good cause bringing something that most of us take for granted.

Glad that you are a Mark Joyner fan and I hope you enjoyed Integration Marketing.

Mark Joyner's book Integration Marketing is bow available as a proper bound book at Amazon.


(affiliate link)

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