I will be writing a series of blogs about ways that you need to up your game when trading in a recession over the next month or so.
This will effectively be designed as an entry point for the articles designed to help you to build a stronger business in these tough times, both to point your attention at new articles and also to highlight existing articles that now have a renewed relevance and importance.
These ideas can stop you "getting in to trouble" in the expected recession or help you to recover although, depending on the severity of the issues you may need specialist Business Turnaround advice.
I am starting with a couple of articles that will have a strong visual element in them to help increase the impact.
Marketing In A Recession - Multiple Sources of Leads
The first is from the ideas of Jay Abraham will contrast the ideas of using multiple lead generation sources to attract new customers and clients rather than relying on a few.
Power Parthenon Beats The Diving Board
Marketing In A Recession - Build The Back End
The second builds strongly on Jay Abraham's ideas and concepts for finding hidden profits in a business by turning attention away from the attraction of new customers towards strengthening the relationship and the lifetime value of a customer. But it is John Jantsch of Duct Tape Marketing who developed the analogy of Hourglass Marketing.
Hourglass Marketing: Building Your Back End
How To Increase Profit
One of my most popular articles looks at the topic of how to increase profit and while it is not focused on the recession, the good practices and ideas covered still hold true.
You may also be interested in reading Finance Tips for a Recession