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09 July 2008


The marketing hourglass is a very interesting idea of extending the traditional marketing or sales funnel.

Thanks for this Paul.

You have made me think about how well I am applying back ending marketing to my business - but then you always seem to give me something to think about.

Great blog so keep up the good work and I will keep reading.

The more I think about the marketing hourglass as a euphemism for the marketing process, the more I like it.

So many people think marketing ends when the order is taken but that is when the real fun begins.

You really can multi-layer profit building strategies to build the bottom of your marketing hourglass to find the hidden profit.

The front end is important as it feeds the marketing funnel but the back end is vital to profit.

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