« Marketing In A Recession | Main | Sales Funnel - Identifying Markets & Possible Customers »

04 July 2008


The Power Parthenon is a great visual representation of why it is important to add extra lead generation and revenue generation techniques to a business.

But don't go crazy by spreading yourself too wide.

Look to mastery a technique before moving on to the next. Get it into profit then try something else.

Another blog with not as many comments as I would like.

Have you used the idea of the Power Partheneon to create a more powerful business?

I'd love to hear your story.

For my clients, I encourage a combination of different types of marketing to attract customers at different stages in their buying decisions.

Search marketing - like search engine optimisation and pay per click for people who are already searching for solutions.

Outreach marketing like direct mail for people who may have a problem but haven't decided to do anything about it.

The Power Parthenon gives logic to adding on these techniques and also to use each for customer attraction, conversion and retention.

The comments to this entry are closed.

The Six Steps Profit Formula - Free Report

Please Watch This 58 Second Video - It's Important

Click To Find Out More

Your Profit Coach Services

  • As a business coach, I help small business owners profit from differentiating their businesses so they improve their competitive edge, stand out in a crowded marketplace and win customers.
  • I only work with coaching clients in the UK and can be contacted at paul@plancs.co.uk.

Beauty and the Beast

  • The beauty is my Italian spinone Gina, the not so hairy one is me...

The Profit Tipping Point

FREE "Marketing Secrets For Small Business" Report

  • Are you looking for something in particular? My blogs are packed with information.


Business Coaching Blog Archives

Cookies Policy

Other Items

  • Copyright
    © Planning & Control Solutions Ltd 2007-2013 All Rights Reserved