Recently I was reviewing the Jay Abraham inspired articles I had written and I was astonished to see that I hadn't written about the Power Parthenon of geometric business growth.
I have covered the strategy of preeminence, funnel vision, greatest headlines and adapted the three ways to grow a business model, but all my mentions of the Power Parthenon were in passing when I was talking about something else or someone else.
Move From The Diving Board To The Power Parthenon
According to Jay Abraham, too many businesses work on the principle of Diving Board Marketing where they get the majority of their business from just one source.
So in this case I have used the example of a business depending on the Internet for attracting leads but it could be a direct sales force, it could direct mail, telemarketing, referrals or many others.
And when times are good, this model can provide a stable business unless something happens. So for the Internet example, it could be that Google changes the algorithm and the website falls from the cherished number one position for the main keywords to position sixteen and traffic falls by 95% immediately. It could be that the main sales person is poached by your main competitor after a double your money offer.
Or it can be that your own initiatives cause your business to behave unpredictably and as I explained in the beer game, sudden change can produce a series of difficulties, particularly when times are uncertain anyway.
What happens when sales are slow. It is so tempting that you have special promotions to make your sales numbers for the quarter, would you?
"Buy now and save 10% of the price."
Your regular customers take advantage, just as you would want and buy but next month they don't need to buy again. You have introduced a shock to your system and you create supply problems and excess costs.
Whatever the cause, the business is fundamentally unstable and vulnerable to shocks.
But when you build a Power Parthenon by adding multiple lead generation sources, the business becomes much stronger and you start Jay Abraham's concept of geometric business growth by adding another 20% from direct mail, 30% from telemarketing...
Each pillar of lead generation techniques builds the Power Parthenon and makes the business stronger and while I have only included five pillars to make it easy to draw, you can have many more.
Jay Conrad Levinson of Guerrilla Marketing has identified 200 Guerrilla Marketing Weapons that you can use and improve. Not all of them will be suitable but many of them could be used to bring you extra business.
The Power Parthenon doesn't stop at this first level.
Remember the idea of Jay Abraham's Three Ways To Grow A Business Model:
- More customers, who
- Spend more, and
- Buy more often
Each of the pillars can be used for difference purposes and in different ways.
Resources To Help Implement The Power Parthenon
The Power Parthenon is one of the ideas covered in Jay Abraham's great audio program from Nightingale Conant - Mastermind Marketing System (affiliate link) - follow the link to hear sample snippets.
Download a free 35 page Jay Abraham PDF called the Windfall Profits Paradox