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13 July 2008


Although Google Alerts is very easy - and I use it myself - I am surprised at how many people are recommending it to me as the "bees knees" in competitive intelligence.

Google Alerts misses a lot of stuff that is being said and if you really want to monitor what is being written about you, you need Reputation Monitor.

I mention above that I had set a goal to have Rich Schefren's personal email address.

Rich gave it to me a few months after I wrote this.

To prove that he also reads my blog - at least occasionally - he left a comment of my blog

Rich Schefren Is Cooking Up Something Big


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