Generate Endless Referrals Bob Burg

Bob Burg, author of Endless Referrals and The Go-Giver has been interviewed by the Guerrilla Marketing Association and is one that I have pulled from the archives.

Once again too much of the time in the call is wasted by Roger Parker interviewing about the book, where the title came from and its positioning and testimonials. I am getting frustrated by this focus on the books the author is there to promote rather than the contents.

It does get better but much of the first 20 minutes is fluff in my view. Bob is a fast talker so I also had to adjust Faster Audio to play slower than my normal 170 to 200%.

Bob Burg's referral system is based on the simple premise that people like to do business with people they know, like and trust. If people want to you help succeed, they will become personal walking ambassadors.

The interview very quickly moves onto the latest book "The Go-Giver" which is a parable similar to the One Minute Manager style.

Disappointing Interview

My view is that this is a disappointing interview from someone who had a lot to contribute. If you are a member of the Guerrilla Marketing Association, don't bother wasting your time listening to the interview since it is wrongly billed as about referrals when much of the content is about the latest book.

Referrals is such an important area for businesses to master and it's a classic guerrilla marketing technique since it builds on the strong relationships that Guerrilla Marketers build and of course there is little or no cost involved.

Even the talk of The Go-Givers book is unstructured although even in my frustration, it did sound thought-provoking.

Don't ignore Bob Burg

I haven't read it but Endless Referrals appears to be a great book based on the Amazon.com review - 61 five star reviews and 8 four star reviews out of 69 reviews.

Endless Referrals from Amazon.com.

The Go-Giver is also very highly regarded. This time in Amazon there are 98 review, 86 of which are 5 stars.

The Go-Giver from Amazon.com.

I have also signed up to Bob's free video newsletter on referrals - see his website Bob Burg. 

Comments

[John David Mann]

Hi Paul --

Thanks for the great mention of The Go-Giver! I hope you do get a chance to read Bob's Endless Referrals book, too, it's a gold mine.

Best,

John

[Paul Simister]

Hi John

Thanks for the comment and I apologise for not making it clear that Bob Burg and John David Mann co-wrote The Go-Giver with John adding the skills to create the parable story.

Any book that gets such an overwhelming great reaction from the Amazon reviewers has to be worthy of taking a look at.

Paul