« Profit Vault - Rich Schefren & Strategic Profits | Main | How To Understand Your Sales Funnel »

06 August 2008


I am getting quite a lot of hits on this page for free sales letter templates.

Sorry Instant Sales letters by Yanik Silver isn't free but it is very good value.

While I understand the attraction for free sales letter templates, I do wonder if it might be a false economy.

I am a big fan of direct mail but I must admit that it is expensive to send out - both in time and money.

Things that improves the response of the sales letter are often more important than saving on the sales letter copywriting - or in this case sales letter copywriting guidance.

Also check your lists.

A good sales letter sent to a bad list will do worse than an OK letter sent to a good list.

Also be prepared to send a series of sales letter.

Dan Kennedy recommends a minimum of at least a three step sales letter campaign and it's also been my experience.

I once won about £120,000 of business because I had been writing a sequence of sales letters to the CEO and the head of finance of a business and they both saw me after about the fifth letter.

I wanted to get them both talking about me and it worked.

If you are looking for general advice on how to write a sales letter, I recommend the book

The Ultimate Sales Letter by Dan Kennedy


Have you used the Instant Sales Letters training from Yanik Silver?

What did you think?

I went back to his swipe file - the ultimate sales letter toolbox - and I do think it's great to have a series of different elements of sales letters collected together to help inspire you.

The comments to this entry are closed.

The Six Steps Profit Formula - Free Report

Please Watch This 58 Second Video - It's Important

Click To Find Out More

Your Profit Coach Services

  • As a business coach, I help small business owners profit from differentiating their businesses so they improve their competitive edge, stand out in a crowded marketplace and win customers.
  • I only work with coaching clients in the UK and can be contacted at paul@plancs.co.uk.

Beauty and the Beast

  • The beauty is my Italian spinone Gina, the not so hairy one is me...

The Profit Tipping Point

FREE "Marketing Secrets For Small Business" Report

  • Are you looking for something in particular? My blogs are packed with information.


Business Coaching Blog Archives

Cookies Policy

Other Items

  • Copyright
    © Planning & Control Solutions Ltd 2007-2013 All Rights Reserved