Duct Tape Marketing is the brand created by John Jantsch for his ideas on small business marketing.
In some ways, this is Jay Conrad Levinson meets Michael Gerber.
The Duct Tape Marketing book is excellent and one I often recommend to business owners. There are also Duct Tape Marketing Coaches who help to apply the ideas to small businesses.
In today's blog I bring you finance tips for surviving the recession based on information from the Institute of Chartered Accountants in England and Wales
In the last week it has been confirmed that the UK economy stagnated in the second quarter of 2008, the third quarter is expected to show a decline and the Chancellor of the Exchequer, Alistair Darling has warned that the UK could be heading for the worst downturn in sixty years.
While I have looked at these tough times from a marketing perspective and how businesses can find the right advice, I have not shown how you need to be taking a stronger control of your finances, other than issue a general recommendation to find a part time finance director if you have 15 to 20 employees or more.
StomperNet, the world's largest Internet training company are about to release the secrets of effective search engine optimisation with the release of their revised "Stomping The Search Engines 2.0" (affiliate link) on September 3rd, 2008.
Bringing together the world class StomperNet faculty and the experience and results of the StomperNet members paying $800 per month, Stomping The Search Engines lays it all out in an easy to understand and implement manner.
I like receiving presents in the post and today I received unexpectedly the "6 Key Strategies to Building a Six Figure Business" from the Master Business Building Club.
Do you remember about two months ago I told you that my Guerrilla Marketing Coach and mentor Mitch Meyerson had formed a new membership site with business development expert Travis Greenlee
The Guerrilla Marketing Association on this call returns to the Father of Guerrilla himself, Jay Levinson and he discusses the important topic of how to write for the Internet.
The call starts with a long story of Jay and his experience of writing including how he became a copywriter for an advertising agency. It seems that Jay was then employed by Playboy persuading people to advertise or subscribe to the magazine!!
Overnight it has been announced that Michael Gerber, author of the E Myth books and considered by many to be the number one small business guru in the world is starting his own radio show, cunning titled "The Michael Gerber Radio Show".
Where is The Michael Gerber Radio Show?
1110 AM KTEK in Houston & 1110 AM KJSA in Dallas/Ft. Worth. You can also listen online from anywhere in the World at www.bizradio.com and then click where it says to listen live!
I had a strange telephone conversation today which I have to admit, I didn't handle very well.
"I want a business opportunity that will make lost of money" my caller said.
"What can you recommend?"
Several interesting emails have come in about Mark Joyner of Simpleology recently. One is about his Word of Mouth Transformation which is being re-released and the other is about a mystery new Great Teachers program.
Mark is the latest guru I have tuned into and the appeal is that he crosses the boundary between Internet Marketing and real world, bricks and mortar marketing whereas many of the other people are one or the other.
Bob Burg, author of Endless Referrals and The Go-Giver has been interviewed by the Guerrilla Marketing Association and is one that I have pulled from the archives.
Once again too much of the time in the call is wasted by Roger Parker interviewing about the book, where the title came from and its positioning and testimonials. I am getting frustrated by this focus on the books the author is there to promote rather than the contents.
Has Clayton Makepeace gone too far with his incredible 99,000% guarantee on Double Your Profits In Twelve Months or Less (affiliate link)? $79 invested, $79,000 promised return.
I am getting pretty savvy about all these Internet marketing offers but this one from Clayton Makepeace really made me stand up and take notice.
Massaging my ego and flattery certainly makes me feel good so it's with pleasure that I learn that my Business Coaching blog has been included in the Alltop aggregation of the best blogs for Executive Coaching.
I think it is thanks to Alexis Brown so thanks very much.
Palo Alto, the software providers of the popular Business Plan Pro (affiliate link) and Market Plan Pro have joined forces with John Jantsch and his Duct Tape Marketing brand to create Market Plan Pro powered by Duct Tape Marketing (affiliate link).
This is certainly an interesting move for the Duct Tape Marketing brand and will help make it much better known so I congratulate John for making it happen.
Over the last month I've been paying a lot more attention to Mitch Axelrod after I heard his summary of the Jay Abraham Reunion conference.
I have found a few videos which I can post on this site so that you can start learning what Mitch Axelrod has to offer.
Last week's Guerrilla Marketing Association call was Market With Numbers with Steve Wilkinghoff.
Steve and I have a lot in common as he's a chartered accountant in Canada and I'm a chartered accountant in the UK. Steve is a Certified Guerrilla Marketing Coach and so am I.
No surprise then that we see things in similar ways and that there is a connection between between the marketing and accounting disciplines that perhaps passes other people by.
I have just listened to the Guerrilla Marketing Association with Harry Beckwith, leading marketing author and thinker.
I like membership sites and I particularly like the Guerrilla Marketing Association but the problem is that resources keep being added so, unless you are disciplined it's easy to spend your money and miss out.
Does humour have a role to play in marketing? As a direct marketer I prefer a focus on benefits, an offer and a call to action but if you are going to rely on image based advertising you may as well make them so funny that people enjoy watching them time after time rather than reaching for the TV channel remote control.
Here are a few of my favourites but I'd love to hear more suggestions which I will add if they are listed on YouTube.
I've seen dysfunctional management a few times and it's never a pretty sight. The senior managers run around like headless chickens coming up with initiative after initiative while team members stand around in confusion.
Working back through my old copies of the Accountancy magazine I found an article by Tom Barry, European managing director of BlessingWhite, a global consultancy firm specialising in leadership development.
BlessingWhite have identified four signs of dysfunctional management:
Three years ago joint venture expert Marc Goldman joined up with Jay Abraham to create the Joint Venture Mastery program which I've looked at several times, but until today I hadn't bought.
First I have introduced joint venture arrangements as an essential element in my marketing of my Guerrilla Marketing Coaching programs (although as a Guerrilla I should be calling it Fusion Marketing).
Internet marketer and business coach Rich Schefren is gearing up to launching another of his ground breaking reports in the next few weeks and he is promising to deliver a "boatload of highly valuable (and totally FREE) content that you won’t want to miss" on the Strategic Profits blog.
He's done it before so it is definitely worth signing up to his RSS feed so you get to hear about it or joining his email list. It is so much easier than trying to remember to click over to his blog from your list of bookmarks and favourites.
Robert Cialdini Interview
Some people call it the sales funnel, others the marketing pipeline.
It's how the entire world is narrowed down to your target audience to prospects who enquire, are then qualified and (hopefully) become customers.
Different strategies for the sales funnel have very different ramifications on the business.
Guerrilla Marketing emphasises using time, energy, imagination and knowledge but often it can be difficult to find new, imaginative ways of marketing your business and it is a great way for a driving school to find ways to stand-out from the crowd.
Yazz School of Motoring in Slough in the UK have done precisely that with their novel reward for their pupils to pass their driving tests - a 30 to 45 minute drive in a Ferrari past the pupil's school, college or workplace.
I was introduced to a very new networking website on Saturday called Perfect Networker which looks to be very interesting and it gives you a chance to jump in their early and shape it.
I don't know about you but I find Facebook overwhelming and whilst I'm adding friends, nothing else seems to happen. I don't get LinkedIn at all.
It is time for the August 2008 edition of Better Business Focus and this month we have the following:
How To Sell Your Way Through Tough Times
By Stephen Lewis-Brammer
Doom and gloom! At least that is what they are saying in the newspapers and on the television and if you are not careful it may be what people in your business will be thinking too.
Sales and marketing expert Stephen Lewis-Brammer gives these five tips to help you to prosper during the tough times:
Market research is an essential area for small businesses to make sure that they understand what is happening in their market and what their customers want and need.
Unfortunately when you think "market research" you can fall into the trap of thinking of big, formal market research projects conducted by market research agencies and which need a massive budget.