Mitch Axelrod Videos

Over the last month I've been paying a lot more attention to Mitch Axelrod after I heard his summary of the Jay Abraham Reunion conference.

I have found a few videos which I can post on this site so that you can start learning what Mitch Axelrod has to offer.

Mitch Axelrod - The Wisdom Game

I have written before about the problems of information overload and warned people about becoming business advice junkies. While I sell business advice and information what I'm really delivering are the actions that lead you to higher profits and uncovering hidden profit.

In this video Mitch argues that information is cheap and perhaps even of negative value, knowledge is valuable but wisdom is the priceless ability to cut to the chase and find the nugget you need to improve your situation.

The Wisdom Game - sorry I can't embed this one.

This video is just over the 7 minute mark.  

Mich Axelrod - Stimulus Response Model

In this video of Mitch Axelrod, he explains that for every action there is a reaction. He makes fun of the telemarketing campaigns but shows that we are trained to react to marketing messages on a fight or flight basis rather than respond positively. It is all based on associations based on their past experiences and as marketers, our problem is that we don't know what our prospects' past experience has been.

This is a nine minute video.

Mitch Axelrod - R.A.M.M. Formula

In this third video from Mitch Axelrod, he tackles the classic question "what business are you in?". Mitch then explains his RAMM Model which is his success formula.

A nice twist on the standard improvement feedback loop which you also see in budgetary control systems and Dr Demings quality circle - PDCA (plan, do, check, adjust). It is fascinating to see this technique which I have often used for finance and quality improvements to be applied to the selling process.

This video is 7 minutes.

Mitch Axelrod - The Buying Cycle

Mitch makes the excellent point that I've also noticed, people talk about selling and their selling cycle but that's an example of "me, me, me" marketing. You can sell, sell, sell but it is the customer who buys.

So your aim should be to help people move along their buying cycle to a decision. You either help people to buy or you get in their way and stop them buying from you.

This video is under six minutes but the sound has an echo.    

Mitch Axelrod - Five Customer Leverage Points

In this final video in the series from Mitch Axelrod he covers his five steps of business - attract, qualify, convert, keep and multiply them.

Mitch also covers an elevator pitch and recommends asking clients the classic question "why do you buy from me?" to show the value you really bring to the market that people are willing to pay for.

Five Customer Leverage Points Video - unfortunately I can't embed this video

This video is nearly twelve minutes.

As you can see there is some excellent content in these videos from Mitch Axelrod. His main product is "The New Game of Selling™".

Mitch says "Thousands of companies have generated more than a billion dollars of new sales, revenues and profits playing "The NEW Game of Selling." Companies like IBM, MetLife, Allstate, AIG, Calvin Klein, Citibank, Mutual of Omaha, Pfizer, Smith-Barney, Prudential and Key Bank, universities like NYU and Notre Dame have benefited from these NEW game-changing methods. Many did it with little or no expense."

I have now reviewed the New Game of Selling and was so impressed that I contacted Mitch and bought coaching rights by becoming one of his rainmakers.