Rich Schefren & Robert Cialdini

Internet marketer and business coach Rich Schefren is gearing up to launching another of his ground breaking reports in the next few weeks and he is promising to deliver a "boatload of highly valuable (and totally FREE) content that you won’t want to miss" on the Strategic Profits blog.

He's done it before so it is definitely worth signing up to his RSS feed so you get to hear about it or joining his email list. It is so much easier than trying to remember to click over to his blog from your list of bookmarks and favourites.

Robert Cialdini Interview

Anyway to start the process Rich Schefren has the pleasure to interview Dr Robert Cialdini and he has posted the mp3 recording for free downloading on his blog.

If you are not familiar with the name, Robert Cialdini is the world's foremost expert on influence and persuasion. He wrote the classic book “Influence: The Psychology Of Persuasion”.

Now he has a new book “Yes!: 50 Scientifically Proven Ways to Be Persuasive” and this is the focus of the interview with Rich Schefren.

Influence and persuasion are at the centre of sales and marketing since the very purpose is to encourage the prospective customer to respond to the call to action. The importance of persuasion doesn't stop there since it is also at the basis of managing people.

For your convenience I have added the download to this audio recording (hope that's OK RIch).

Rich Schefren Interviews Robert Cialdini

David Meerman Scott

Next on Rich's list of interviewees is the author of “The New Rules Of Marketing And PR”,   David Meerman Scott.

David is someone who's name I keep hearing but until today, I'd never taken the time to hear his message. It's that old problem Rich Schefren has talked about before - limited attention and time that has held me back.

What's included in the interview

• How does PR fit into today’s latest marketing techniques?
   
  
• How do you distinguish between what to give away for free and what to hold close to the chest?
   
• Are requiring opt-ins a master stroke…or a major mistake? 

While I recommend that you read Rich's blog regularly I have added the direct download link below.

Rich Schefren interviews David Meerman Smith

What Do You Really Know About Business?

A new video of Rich has been released.

And a cheesy promotion for the release of his new reports - due September 8th 2008.

Latest Video from Strategic Profits

This is Rich Schefren speaking at the recent Stompernet event.

Good to see Rich also turn his attention to the buying process which is the true marketing approach to understanding your customers and prospects.

If you watch the video, you will see that Rich is returning to general business development skills and coaching rather than more specialised areas like the Attention Age Doctrine.

You can read Rich's blog post and see the speculation from other people at the new rules.