What is Brainstorming?
Brainstorming is a simple but effective technique to gather ideas on a particular topic or problem by tapping into the creativity and imagination of a group.
During brainstorming sessions, everyone should have a chance to think about the key brainstorming question and then share their ideas with the group without any fear of criticism.
Often what appears to be an off-target idea starts another member of the group thinking in a new direction which leads to a creative and effective solution that would never have been considered without the original spark.
Free Brainstorming PDF
I have a free Brainstorming pdf which I would like to share with you.
Sorry but this report on brainstorming is no longer available.
I find that it is better to use the right click on the mouse and select save as and save on your hard disk. Depending on your PC set-up some people have reported that they can't open the report directly.
When you read this brainstorming report you will find that it has a number of sections:
- Introduction - what is brainstorming
- The history of brainstorming - this goes back to Alex Osborn in the 1940s
- The four basic rules of brainstorming
- Leading a brainstorming session
- The stages in brainstorming
- The scientific explanation of why it works
- Books for further reading.
Providing the sessions are properly facilitated by someone who understands the brainstorming process, it is usually a fun exercise that charges the brain with ideas.
One of my early consultancy clients was very strong on the total quality improvement techniques and employed several full time facilitators to hold regular problem solving meeting.
I had tried it before but this one client really opened my eyes to just how powerful the brainstorming technique could be - and yes, they had the highest profit margins of any company I've ever worked with.