The latest Guerrilla Marketing Association call I've listened to is Break Through the Clutter with Stu Heinecke about the impact of cartoon postcard mailing.
Stu is part marketer and part cartoonist and he finds that people respond well to cartoons in direct mail.
Stu Heinecke And Cartoon Postcards
It's an interesting idea which has been proven to work with big and small businesses - you can find out more at his website Cartoon Link.
Cartoons and humour attract attention and cartoon postcards can be kept and pinned up on people's office walls.
Stu Heinekce describes a cartoon as "headlines on steroids".
The cartoons from CartoonLink can also be personalised to the reader.
The call does become too commercialised in places for my liking although it is an intriguing idea to add to the variety and methods of following-up and keeping in contact with customers and prospects.
Unfortunately I listened to the call outside the Free E-book offer so I don't know as much about marketing with cartoon postacrds as I'd like to.
I can see that personalised cartoon postcard marketing fits in so well with the Guerrilla Marketing idea of being creative and using unconventional techniques in your marketing.
This call from the Guerrilla Marketing Association is well worth listening to if you are interested in trying something a little different.
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