Today I want to explain to you why you should consider talking to a part time Finance Director if you have a business of about twenty or more employees
The World Is Changing Rapidly
I am back from holiday after a week without seeing any news so it was a shock on Sunday night to fly in and be greeted with news that the Bradford & Bingley bank was to be nationalised (on Monday 29 September), that agreement had been reached in the US for a $700 billion financial rescue package which has now been rejected by Congress.
Profit Upgrade by Richard Parkes Cordock
Available as a free PDF Ebook
Richard Parkes Cordock has made his new book "Profit Upgrade: How To Turn Your Workforce Into Your Salesforce - And Add £1000s, £100,000s or £1m+ To Your Bottom-line Profits (Each Year, And Even in Sluggish Years)" available as a free PDF download.
What Is In Profit Upgrade?
The Guerrilla Marketing Association is the small business marketing membership website of Jay Conrad Levinson.
I used to be a member and I recommended it to small business owners.
However at the time of updating this article (April 2013), Google is giving me a warning that "the site may harm your computer".
My advice is to be careful.
I haven't been a member for some years. I had gone through the old content and the new interviews spent too much time talking about how the experts had their new books written and published rather than helpful advice and ideas.
That said, there were some excellent interviews and the articles below give a small example of how varied the scope of them.
More advice today from guest blogger Marcus Cauchi of the Sandler Sales Institute® in London and this time he turns his attention to the old chestnut of sales communication and whether you should be talking or listening.
For many years the mark of a sales professional was his/her ability to answer a prospect's questions.
Telling is Not Selling
We demonstrated our knowledge and expertise by giving detailed information about our product or service.
As Chet was the main speaker, Jay had to compress his ideas into what he called "Jay Abraham 101".
It is a great synopsis of Jay Abraham thinking and is a common inclusion in programs like the Income Building Home Study Kit. (affiliate link)
One of my favourite ideas from the "E Myth Revisited" book by Michael Gerber is how you design your business to play its full role in your life with your primary aim and strategic objective.
First you have to start by taking a good look at what you personally want to achieve in your life and you do that in a process which Michael Gerber calls your Primary Aim and only then can you start to consider the role your business has in your life.
Today I want to give you a free PDF about emotional intelligence.
Sorry this report on Emotional Intelligence is no longer available.
Let me explain why emotional intelligence is such an important topic.
What is the most significant variable that determines your success in life?
Is it intelligence? Leadership? The ability to take action?
Some social scientists argue that it is your awareness of your own feelings and empathy of the feelings of others.
Before the launch of the Guided Profit System, Rich Schefren revealed in the excellent Uncertainty Syndrome report that your constraints are likely to be holding back the performance of your business much more than your potential.
That's right - by easing your main constraint and finding a solution, you can create a major improvement in your performance because the potential is already within you.
I return to re-publishing the excellent series of articles by Marcus Cauchi of the Sandler Sales Institute® in London and today Marcus tackles the challenging issue of cold calling prospects.
Let me start by saying that most of you who are experienced in this field, there's probably nothing new for you here. If however, you're new to cold calling, you find yourself stuck in a rut or your simply not very effective when you're on the phone, perhaps these tips and suggestions might help you.
Do you write your own copy but you are stuck for a few ideas and you want to find some killer lines?
Here is an interesting technique from Jay Abraham - the Amazon.com School of Copywriting and while I've heard it on audio a few times, this is an extract from a Robert Allen event where Jay Abraham explains the idea.
Today I am bring you something special - an free PDF which introduces you to the customer loyalty concepts of Frederick Reichheld.
Sorry this report is no longer available.
Frederick Reichheld is probably recognised as the world's leading authority on customer loyalty and the beneficial effects of improving loyalty and customer retention following his best selling book "The Loyalty Effect" (see Amazon.com (affiliate link) - 22 five star reviews out of 27).
I'll have to read the book again before I review it but the Customer Loyalty Concepts PDF I have for you is a transcript of an address Frederick Reichheld gave to the Institute of Direct Marketing on customer loyalty.
I hope Mark Joyner doesn't mind but this is an extract from an email promoting his book "Mind Control Marketing" and Mark explains the Zeigarnick Effect.
It is a long email so I have edited out sections.
A few years ago I wrote a book on persuasion called "Mind Control Marketing." It became a best seller faster than just any other book I've written ... about 36 hours after its release it was a #1 bestseller.
Want to know one of the most powerful techniques I share in it? It's a technique you can use right away ... and if you use it even half well, it will work like a charm.
In my search for articles by guest bloggers to help small businesses to make more money, I found this excellent piece on Market Segments by John McMillan who specialises in bringing high tech new products to market.
Successful companies almost all have a significant market share; it is rare for more than three or four companies to be truly successful in any segment of the market.
It is not unusual for one company to dominate with every other company trying to catch up. Consider some examples.
I am continuing my series looking at the mistakes that entrepreneurs and owners of small businesses make and today I am looking at the issue of working too many hours.
If you are going to work at your maximum efficiency and get the most out of every hour you invest in developing your best it is vital that you try to achieve a work/life balance that works for you and your family.
I have just been watching Rich Schefren on his live screen feed 24 hour marathon. I logged in after the 23 hour mark and I am amazed at Rich's mental stamina because he is still thinking and talking very clearly.
While I was watching he gave advice on how to run a mastermind group.
This is what he said based on his experience of attending three brands of formal masterminding.
Size of group: Best to have about six to eight people in the group to bring in plenty of ideas to the mastermind group but not too many to make the process overwhelming.
Overnight I had an email from Jay Abraham announcing a three day joint venture conference in Los Angeles called the Power Partnering Super Summit.
Dates are fixed for October 24th to 26th 2008 in what are said to be intensive ten hour sessions. From what I've heard that sounds quite modest for a Jay Abraham conference.
You can read the contents of the email - Jay Abraham Joint Venture Super Summit
A few months ago I came across this terrific article on the Theory of Constraints by Eric Ronney, a specialist in bringing step changes to supply chains and I have been intending to publish it ever since.
The recent focus of Internet marketer Rich Schefren on resolving constraints to improve performance has made this article particularly relevant.
I don't need to say much more at this stage as Eric explains the development of TOC.
Introduction to the Theory of Constraints - a new way to manage that promises extraordinary results
I was just browsing Amazon.com and I found details of Jay Abraham's new book which is called "The Sticking Point Solution: 9 Ways to Move Your Business from Stagnation to Stunning Growth".
Pre-Publication Publicity For The Sticking Point Solution
The good news is that this will increase the amount of Jay Abraham wisdom that is available for a very modest price since normally there is only "Getting Everything You Can" available together with the Nightingale Conant audio programs.
The bad news is that "The Sticking Point Solution" isn't even scheduled to be released until May 12, 2009 in hardback but we have a new phrase to look out for in Jay's promotional activities.
Here is the Amazon.com link. The Stick Point Solution.(affiliate link)
Here is a treat for you. Spike Humer has just uploaded a video of the 17 Stratagems for Success which he presented at the Jay Abraham Reunion / Brain Trust event in April 2008.
No snippets here - you have the full 46 minute presentation from Spike.
In another interesting move Mark Joyner has made two chapters of his controversial "Mind Control Marketing" book available to download as a PDF free of charge.
Mind Control Marketing (affiliate link)
You will receive the first two chapters in the Mind Control Marketing together with the 2008 foreword, some testimonials, an introduction from top copywriter and author of many books including Hypnotic Marketing, Dr Joe Vitale recommending to Mark Joyner that the material shouldn't be released and a preface.
What is Brainstorming?
Brainstorming is a simple but effective technique to gather ideas on a particular topic or problem by tapping into the creativity and imagination of a group.
During brainstorming sessions, everyone should have a chance to think about the key brainstorming question and then share their ideas with the group without any fear of criticism.
Often what appears to be an off-target idea starts another member of the group thinking in a new direction which leads to a creative and effective solution that would never have been considered without the original spark.
Free Brainstorming PDF
At last I have been given permission to bring you news of Rich Schefren's new free report "The Uncertainty Syndrome".
The Uncertainty Syndrome is scheduled to be released on Wednesday September 17th at noon EST (so that will be 5:00pm UK time).
If you have been following the teleseminar (affiliate link) and the millionaire case studies (affiliate link)
Jill Lublin is the co-author of Guerrilla Publicity with Rick Frishman and Jay Conrad Levinson and I have just listened to her interview with the Guerrilla Marketing Association and it is terrific.
Jill's enthusiasm for public relations and marketing through press releases comes over loud and clear and the call is absolutely packed with information.
This is a call that I will listen to time and again and hopefully I will start taking action.
I enjoy talking to entrepreneurs and business owners about how I can help them to increase profit.
One of the techniques that I use is to show how small changes in what they do can have such a big effect on their bottom line.