Do you write your own copy but you are stuck for a few ideas and you want to find some killer lines?
The Amazon School Of Copywriting
Here is an interesting technique from Jay Abraham - the Amazon.com School of Copywriting and while I've heard it on audio a few times, this is an extract from a Robert Allen event where Jay Abraham explains the idea.
Download the video - Jay Abraham Amazon School of Copywriting
The gist of Jay's advice on the Amazon school of copywriting is to look at book titles, book sub titles and the review comments for expressions of pains/problems and the benefits delivered.
Amazon.com School of Copywriting Examples
Even if you are not in the USA, Amazon.com is best site to use because that is where the majority of the reviews are and I'm not going to go deep into this but let's take a look at a few books for Jay Abraham and copywriting.
Title: Getting Everything You Can Out of All You've Got:
Subtitle: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition
"You find yourself sitting back and re-examining your entire business process and easily coming up with ways to attract NEW business from your existing customer or client base."
"The lightbulb went off in my head as soon as I read about his [USP]. Putting these ideas into action can be done by anyone."
Both these quotes came from one review on the first page but there are 137 reviews of this great book. Click on the link to read my review of Jay Abraham Getting Everything You Can.
Robert W Bly
Title: The Copywriter's Handbook, Third Edition
Subtitle: A Step-By-Step Guide To Writing Copy That Sells
"All the nuts and bolts you need to start writing like an expert copywriter. Without a doubt, The Copywriter's Handbook is the Bible of the copywriting industry"
"It is filled with no-nonsense advice and instruction on the craft of copywriting."
Title: The Adweek Copywriting Handbook
Subtitle: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
"Seldom does a how-to book so thoroughly accomplish its goal. Read this text and you'll learn how to compose great copy."
"..if you're looking for a method that is very easy to understand, follows a logical process that works, and is guaranteed to get you results, then you owe it to yourself to buy this book".
Amazon.com School of Copywriting
Can you see how this works?
You just browse through the titles and read through the Amazon reviews and find killer copywriting phrases that you can tweak for your own purposes.
It can be a very effective way to see into the mind of target customers and to identify benefits that matter.
Just try this idea from Jay Abraham yourself and you will find that it eases writers block and helps to put emotion into your writing.
Let me know how you get on.
Don't miss the opportunity to download a free 35 page Jay Abraham PDF called the Windfall Profits Paradox