I have been raving about Scott Hallman and his business growth training centre called the Small Business Growth Club for the last year after I found it and was amazed by the high quality content which took you by the hand and showed you step by step how to implement profit building techniques.
Not only is the Small Business Growth Club packed with superb business building information, the price is very attractive for such top quality information which will pay back many times over when you take effective action.
What Have I Said Before About The Small Business Growth Club?
To quote what I say on my email sign-up page:
"Of all the business development programs I have used and reviewed, this [Small Business Growth Club] is the one I would chose first, both for its comprehensiveness and its superb value."
I have also raved about it on one of my main entry pages to my blog "How To Increase Profits Quickly & Easily"
However I haven't given you a comprehensive summary of the Small Business Growth Club and I know from feedback, many people find the website difficult. It is much easier now that Scott Hallman has added audios to help you to tour the Small Business Growth Club website.
Flexibility Within The Small Business Growth Club
A major reason why the website is "difficult" is that Scot has cleverly put together various workstreams to help you to apply the excellent training in a way that suits you.
This is exactly how some business coaches will work. Your business will be assessed and modules put together to fit your unique needs and opportunities.
Major Streams In The Small Business Growth Club
The are three main ways through the modules:
- Generate new business - create a continuous stream of new customers
- Implement / manage - manage your business like a pro
- Optimize profits - harvest hidden profits from your business
No surprise that it is this last stream Optimize Profits that I pay most attention to and which I believe is the very best of the Small Business Growth Club.
Optimize Profits in the Small Business Growth Club
Start-up businesses should start with the Generate New Business stream but I believe that everyone else should start in the Optimize Profits stream because it is much easier to make better with the relationships you already have than to start trying to build new relationships.
So in the Optimise Profits section you will find training that will teach you how to
- Compel customers to spend extra money every time they buy.
- Sell additional items at the point of purchase.
- Get people to buy more of your complete products and services.
- Turbo-charge the performance of every area of your business.
- Turn on the Referral Funnel to drive in customers without cost.
- Improve sales and lead generation conversion rates by 15%-40%.
- Keep your customers loyal for life.
The Small Business Growth Club Optimize Profits stream does this through twelve training modules:
- How to effortlessly get your customers to dramatically increase their average purchase.
- Condition your customers to purchase more often.
- 10 ways to increase customers retention by 50% or more.
- How to create "Active" Referral Systems to double your referrals effortlessly.
- Turn your customers into "Turbo-Customers" - explains how to increase the lifetime value.
- Taking a success inventory - look at what is working in your business and learn to make it even more effective.
- Using the power of "Best Practices" to increase profits effortlessly.
- How to "One-Up" everything you do well.
- Cementing in your success - introduce measurement systems to make sure that your improved procedures and systems continue to deliver the extra profit.
- How to double your sales force without spending a dime using the power of strategic endorsements.
- Slash marketing cost 50%-80% using a laser guided marketing system.
- 4 ways to free up time and get more done.
Many of these modules come from Scott's Power of One program and the big strength of Scott's approach is that it gives you the step by step implementation techniques.
Scott Hallman is also very keen that you take action so the idea is that you take one module each month and focus your implementation, starting small with a test and then extending it through your business.
Exponential Profit Growth
The Optimize Profits workstream focuses very much on the ideas to create exponential profit growth:
- Increase the number of customers
- Increase the average transaction value
- Increase the number of times customers buy
This is the three ways to grow a business model made famous by Jay Abraham.
A 10% increase in each creates 33% overall growth while 20% growth in each, creates 72.8% increase.
This shows the power of shifting your attention away from increasing the number of customers which is the focus of most traditional marketing approaches to building the lifetime value of existing customers.
Best of all is to do both by leveraging strong customer relationships into extra sales and introductions to new prospects through referrals from customers and strategic partners and a targeted outreach marketing campaign.
This is what the Optimize Profits stream of the Small Business Growth Club will help you to do.
The Small Business Growth Club Doesn't Stop There
Remember the Optimize Profits workstream is just one option you have and it also includes training around the Business Success Cycle:
- Sales
- Management
- Profits
- Success Mindset
- Health
- Marketing
Not all the areas are as strong as the Optimize Profits stream (but then I can think of little that is) but the Sales section is built around Chet Holmes techniques - for more details see Chet Holmes in the Small Business Growth Club.
The Small Business Growth Club is a superb product and represents superb value for money compared to how much you can again by putting these profit building ideas into action.
Small Business Growth Club
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