Continuing my focus on Eben Pagan because I'm on his Wake Up Productive program and then publishing his Managing Your Team Tips, I also found these videos from Eben explaining some important concepts of marketing.
These were created to promote his Get Altitude Training which is currently closed but the Altitude home study program is being re-launched in December 2008.
Eben Pagan Marketing Tips 1
In this first 7.5 minute video Eben talks about perceived value and why it means you can command higher prices and the marketing mindset.
Eben Pagan Marketing Tips 2
In this second video (just under 10 minutes) Eben explains a psychology experiment that showed how important it is to be seen to be treating people fairly.
He also explains the logic behind the idea of moving the freeline and giving the best stuff away free.
Eben Pagan Marketing Tips 3
In this third video, Eben explains the ideas behind naming a product or service.
As you can see, Eben Pagan puts out great free content.
These marketing tips videos were put together to promote Eben Pagan's Get Altitude program. This is currently closed but the Altitude Home Study program opens in December. My advice would be to join Eben's email list on the Wake Up Productive page and get 35 minutes of time management tips from Eben.
Disclosure - I am an affiliate for Eben Pagan. If you click through from my links and then buy, I will earn a commission.