A new name in business development training is SuccessTrack formed by Jonathan Jay.
Who Is Jonathan Jay
Experienced coaches will know that Jonathan was the founder of The Coaching Academy, the largest training company for coaches (especially life coaches) in the UK and one of the leading coaching training companies in the world.
Jonathan has sold his investment now and gone on to form SuccessTrack which focuses on training entrepreneurs and small business owners.
I first heard about Jonathan and how he formed The Coaching Academy with no money in an interview by Peter Thomson which is featured in the excellent Nightingale Conant program The Best Kept Secrets Of The World's Great Achievers (affiliate link).
What Is SuccessTrack?
SuccessTrack is a training company to help "business owners create the business of their dreams - more profit, in less time with less effort."
SuccessTrack was launched around August 2008 with a low cost seminar for business owners called a SuccessTrack Business Breakthrough Day and more courses are planned.
I have found a stack of videos on YouTube from the SuccessTrack Business Seminar which will give you an idea what to expect as Jonathan Jay teaches coaches.
SuccessTrack Video 1
The first video covers Jonathan's introduction and seminar admin which gives you an idea of his personality but isn't essential.
In video 2 Jonathan asks the coaches who has a niche and we hear from some of the audience and Jonathan emphasises the importance of niching and having a clear target market. He then gives an indication of his background with The Coaching Academy.
SuccessTrack Video 2
SuccessTrack Video 3
Jonathan continues sharing his rags to riches story. It includes the quote from Brian Tracy "there is nothing worse than seeing someone who is dumber than you, doing better than you. Get out of your way to success. Get out of your mind any doubts that you can't charge high fees for helping people.
Success Track Video 4
In this fourth Jonathan Jay video, he tells how he realised that people want seminars instead of reading things in books, even for the same content and then customers started asking for coaching. The key questions are "how do you find customers?" and "who do you know?"
There appear to be are 100 of these videos. Videos 6 to 10 are on SuccessTrack Training Videos
SuccessTrack Ultimate Business Advantage
Jonathan Jay offered 1000 business owners a free trial of the Ultimate Business Advantage Mentoring Programme and I managed to snag a copy to review.
The offer is now closed but it appears that it will open again in 2009 so you can sign up at SuccessTrack Ultimate Business Advantage.
The first pack was lost in the post but Jonathan organised a second copy and it arrived in the post today after the month 2 training arrived.
So What Did I Get?
An impressive black bag with a folder, a mug, coaster, mouse mat and notepad (Jonathan is not planning to allow any subscriber to forget the SuccessTrack brand.)
More importantly the information I received in Month 1 is split between some audio cassettes and some briefing sheets or bulletins.
The audios include:
- Selling without salespeople
- Dominating the market
- Lead generation and databases
- Testimonials and case studies
The bulletins cover a variety of issues in nine categories:
- Sales growth
- Marketing secrets
- People management
- Internet marketing
- Referrals / networking
- Mentor interviews
- Tactics and strategies
- Bonus modules
Most of the titles are self explanatory.
The first mentor interview is with Jay Conrad Levinson, author of the Guerrilla Marketing books and the second is with Dr Ken Blanchard, author of the One Minute Manager and many other similar management light books.
Each bulletin is easy to read and are 3 to 4 pages long so it feeds the business building information in bite sized pieces.
Jonathan Jay is showing that he is determined to create a big impact on small businesses.
Disclosure - I am an affiliate for Nightingale Conant and if you click through on my link and then buy, I earn a commission.