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Comments

I am surprised how many people read this page on the FCB Planning Matrix for Marketing.

No one has commented.

I'd like to get a discussion going.

Doing you think the FCB matrix is useful?

Can you think of more examples to make this page on the FCB Planning Matrix more useful to other readers?

It's definitely useful, though like so many of these models is perhaps overly simple and produces actions that are probably already clear without the model.

Does anyone really try to sell a Lamborghini and not know that they need to appeal to the emotion first, then price?

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