This blog will look at the issue of lead generation costs and how you can attract more leads for your money.
What Is Your Lead Generation Cost?
The cost of generating leads in your business is a critical issue - you can think of a business as having two primary purposes:
I want to remind you that T Harv Eker's Millionaire Mind Intensive seminar is in London UK is on August 29 -31 2009.
Update - the Millionaire Mind Intensive is back in London in February 2010
It promises to be a great occasion for any one who wants to develop their own millionaire mind and an amazing experience.
The seminar is being heavily subsided to introduce the live T Harv Eker experience to the UK although many will know his book - "Secrets Of The Millionaire Mind".
Millionaire Mind Intensive - tickets on sale now
I am still very much in my direct marketing and copywriting phase at the moment so I am very pleased that Ted Nicholas has decided to start a new program - and it all begins with a free report "How To Write Killer Copy".
Take a look at this and see what you can learn about the power of words to make a sale. Here is the email, unchanged.
I have just found this video from Dan Kennedy - Make 100k in 100 Days.
It is 85 minutes long so get yourself a cup of coffee and prepare yourself for some great content.
My blog was designed to bring you the ideas and news of a small number of business experts who I consider to be the best.
One of those experts is Peter Thomson.
So when I logged in this morning to iLearning Global I was delighted to see Peter's name on the list of the video presenters. I hadn't noticed it before.
If you are frustrated with your current marketing and its lack of success and you want to "give it a big shake-up", then the Glazer Kennedy Insider's Circle is exactly what you need.
What Is The Glazer Kennedy Insider's Circle
This is the monthly membership site for direct response marketers headed by author, speaker, top copywriter and marketing strategist Dan Kennedy famous for his "No BS" approach to marketing and Bill Glazer, men's clothes store retailer and student of Dan Kennedy turned master marketer.
I have started a new blog - Small Business Marketing - which is a content blog for business owners who want detailed knowledge of how to improve their marketing.
Why did I start the Small Business Marketing Blog?
I love blogging and bringing you ideas and great resources I find but every now and again I find that I am moving from my original purpose of this blog:
Jay Abraham is starting a new coaching program to help business owners prosper in the recession - called Masters of Recessionary Income.
The title is a throwback to his 2007/8 program Masters of Passive Income.
If you need guidance and see the recession more as an opportunity than a threat, this is the program for you.
I wrote a very popular article about the marketing mix:
I then extended it to look at the different versions with widely different P's. I've now decided to have separate articles for each of the different number of marketing P's.
The original marketing mix (or the 4 P's Of Marketing) that has become widely known is Product, Price, Promotion and Place.
All the other versions of the marketing mix have added extra P's of marketing.
This argues that product is really about positioning and because that's about strategic marketing, the 3 P's of tactical marketing are:
This Guerrilla Marketing video is only two minutes long but I think it is inspired.
Watch it and let me know what you think.
Twice in the last week I have received the tip that to improve my ability to write headlines, I should take a look at women's magazines.
Just to be clear, that's magazines written for women and not the top shelf magazines with photos of naked women.
And one magazine in particular was recommended by these two different sources - Cosmopolitan.
I only know two things about tax so take a look at the UK tax planning advice link below before 5 April 2009:
Take a look at the top ten year end tax planning tips from Jonathan Amponsah of AMP Associates. Jonathan is a client of mine and you will find a number of articles from him on this blog if you click on the link to UK Tax Advice at the bottom.
I like direct mail as a way to reach my target customers but the UK has a lot less data available than the USA.
SRDE stands for the Standard Rate & Data List book which you can find in US libraries or buy.
While it doesn't give you the names, it shows you all the different types of list which are available and details about each mailing list.
In my best magpie traditional of bringing you quality content from other sources, today I have "How to Hire Smart To Grow Your Business" from Shama.TV.
Star of Shama.TV is Shama Hyder, a rising internet marketing guru with her own special charm and personality who specialises in social media marketing.