Business Coaching

Buyer Beware Changes To Seller Beware

You will enjoy this video from one of my mentors, Mitch Axelrod as he explains why the business rules have changed and now buyers have the power and control so we have a world where the seller has to beware.

Word of mouth has always been important but the Internet has raised the stakes and negative word of mouth can be tremendously damaging.

Recent Business Book Reviews

I have just realised that I have not been keeping you up-to-date on the book reviews I have been publishing on my Business Books blog.

I have developed an irritating habit of starting more books than I finish but here are the books which have held my attention in recent months.

Simpleology Joe Vitale Law Of Attraction Training

The Law of Attraction is attracting more attention again. Announced today, the next Simpleology course will be The Simpleology Great Teachers Series: Dr. Joe Vitale Teaches the Law of Attraction.

Joe Vitale was one of the main stars of "The Secret" which has popularised the Law of Attraction but it seems to be competing with the Science of Getting Rich from three other big names from The Secret.

Janet Switzer How Experts Build Empires

For various reason I am focusing on writing book explaining how the Eight Pillars of Business Prosperity can double your profits in six months or less.

So one person I am paying attention to is Janet Switzer, the information marketer expert behind Jay Abraham, Mark Victor Hansen and Jack Canfield.  

Recession Special Wealth Report

I downloaded a special wealth report today all about seeing the recession as an opportunity for profit which is the start of the launch for the Science of Getting Rich - a program linked to the Law of Attraction.

It makes interesting reading.

Recessions come, recessions go and fortunes are made.

Special Wealth Report

NLP Wins Inner Game Of Copywriting

I am intrigued by the use of NLP in marketing and in the last twelve months I have discovered Dr Harlan Kilstein, a master of NLP copywriting.

His NLP Copywriting course is fascinating and has made me much more aware of language patterns and their subtle influence.

How To Write Headlines That Capture Attention

One of the most important arts you can learn in your marketing is how to write headlines that capture attention...in fact headlines that that grab the reader by short collars and demand attention.

Many of the top copywriters spend as long working on the idea and headline as they do the long body copy of a sales letter, website page or advertisement and say that a great headline is responsible for 50% to 80% of the success of the marketing campaign.

UK Employment Law Changes

I avoid employment law issues - I know nothing - but I was listening to a chat show last night about the new flexibility working rules in the UK where anyone with a child sixteen or under can ask for flexible working.

Take a look at this newsletter which Tracy Hudson of HR Dept sent me.

It's always best to consult the experts on these compliance issues

Increase Your Marketing Cost Of Sales To Increase Profit

A few days ago I wrote a blog about how to reduce your lead generation costs and today I want to present a counter-intuitive next stage suggestion for increasing profit.

I want you to think about increasing your marketing costs of sales for one very good reason - do it right and you will make more money, possibly much more money.

Two Types Of Marketing

There are only two types of marketing:

What Is The Purpose Of A Business?

Controversial thoughts on the purpose of a business - an essential topic for every entrepreneur and small business owner to resolve in their minds..   

What is The Purpose Of A Business?

I read a lot of new age hippy claptrap about the purpose of a business including that the purpose of a business is to: