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19 May 2009


I have been following route 4 - as it seemed the most natural option. I trained as a chartered accountant, and spent a number of years in both the profession and industry. I have a diverse set of skills and passions that seemed to naturally focus me on teaching people how to run successful businesses and time management. I considered coaching certification, but decided to focus on my own continuous learning and improving my ability to help my clients.

Hi Alistair

Thanks for your comment and it is good to hear that another chartered accountant is providing business coaching.

I certainly believe in continual development and I spend a small fortune on courses and training products.

Have you developed your own information products?

That's what I meant by route 4 where someone becomes a best-selling author or equivalent and then has people eager for one-to-one coaching based on the book.

Hi Paul
Great blog mate, and interesting post.
I'm just starting a new info products business that will have a coaching element at the top end, and like you, I reckon Dan Kennedy's spot on about route 4 - if you have a good product that is truly different from your competitors, recruit your coaching clients by ascension from your own herd.

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