I invite you to a free teleseminar with Steve Wilkinghoff and Michael Gerber (of the E Myth fame) to show you "Found Money".
I like to think that I am pretty unusual with my focus on profit from both the finance and the marketing directions.
About a year ago I received an email from Steve Wilkinghoff saying hi.
Steve is a Chartered Accountant in Canada and also a certified Guerrilla Marketing Coach.
And while I talk about finding hidden profit, Steve talks about "Found Money".
But I'm jealous of Steve.
Not only has Steve been an expert on the Guerilla Marketing Association radio show (see Market by Numbers), he has also formed a JV with one of my business heroes, Michael Gerber, author of The E Myth.
Steve and Michael are holding a teleseminar on June 17th which will explain the idea of Found Money.
It is free and you can sign up at
If you like my ideas then I am sure that you will be interested in Steve's ideas as well.
There are differences but I'll let you find those out for yourself.
To give you more details I have copied the email that Michael Gerber sent out to his list.
I must warn you that it is long but I wanted to introduce Steve Wilkinghoff to you myself but also let you read al the details about the Found Money teleseminar.
From The Desk of Michael E. Gerber
Wednesday, May 27th, 2009
It Was Way Too Much Information!
Several weeks ago I did a teleconference with Steve Wilkinghoff (author of the amazing new book, Found Money - Simple Strategies for Uncovering the Hidden Profit and Cash Flow in Your Business®.
Steve is also a friend and co-founder of my new company, Certified Capital Advisors™.
Things Have Changed
On that call we invited a select group of participants to become beta testers of the revolutionary new system we created called Found Money™ (based on Steve's powerful book).
We were looking for a small group of beta testers so we could get their feedback and perfect our delivery model. And we're absolutely delighted we did that.
We learned some incredibly wonderful things about just how powerful the Found Money™ system can be. But even more exciting was that we learned how best to package and deliver the Found Money™ program.
Have You Ever Tried Drinking From A Fire Hose?
Perhaps the most important thing we discovered was that the program couldn't effectively be delivered in one session. There was simply too much to try to get through and it simply became overwhelming.
It was like trying to drink from a fire hose!
So we changed our approach.
We altered the delivery of our program so that instead of trying to drink from a fire hose all at once, you will now be able to take small, refreshing sips over a longer period of time.
Ninety-Nine Percent, or One Percent?
The fact remains, however, that NEVER before has "knowing the money-side" of your business been so important. The fact is that EVERY thing you do in your business, EVERY decision you make - they ALL have a financial result.
And that's a critical thing to realize. Because it means that if you understand how financial results are created by the activities and processes in your business you can CONTROL the financial results you get. That means you can CONTROL the money that goes into your
business. That means you can CONTROL the way money is used in your business. That means you can CONTROL the money that comes back out of your business and into your pocket.
In short, to truly have a sustainable and successful business, you must become a Master of Money™ for your business.
Becoming a Master of Money™ gives you the power to use money as a STRATEGIC WEAPON in your business. It isn't something that "just happens" and that gets measured by your accountant and bookkeeper (although their role in preparing accurate and timely financial
statements is still very important to you).
But sadly, over my years of working with tens of thousands of business owners, I can tell you that LESS THAN ONE PERCENT of business owners are truly Masters of Money™.
The remaining 99% of business owners, no matter how many advantages they may be blessed with, have a problem. Their problem is that, no matter how hard they work, no matter how brilliant their strategies are, no matter how wonderful their tactics are, something is still
Most of their hard work is wasted. Their brilliant strategies are all but powerless. Their wonderful tactics are largely ineffective.
Because most business owners simply FAIL to fully tie their hard work, strategies, and tactics together in a congruent manner designed to produce a specific financial result - to make enough money to serve their dream lifestyle.
It's not their fault, however. The sad fact is that there has never been an effective way of learning it. They have never been taught how to do it. They have never been given a system and a process that can do that for them.
Until Now, That Is
Now there is an effective system and process that is easy to understand - that can give you complete control over your business and the financial results it creates. A system and process that allows you to transform your business into one that serves your dream lifestyle.
That's exactly what we created with our revolutionary Found Money™ System.
And now we're bringing it to businesses around the world.
Find Out How To Use Finance As A Strategic Weapon
Imagine if you could know which customers and prospects you should pursue in your marketplace. Imagine if you could know, specifically, what small number of products and services you should focus on.
Even more important, imagine if you could easily tell which customers you should avoid and let your competitors fight over. And imagine if you could do the same things with your products and services - if you could know which ones to avoid and let your competitors try to flog to the marketplace.
Imagine if you could pinpoint the small number of activities that truly allow your business to create the amount of money you want, and enable it to grow and sustain your dream lifestyle.
Would your business be better able to compete in your marketplace? Would you be able to make better decisions related to your strategic efforts and your dream lifestyle? Would your business be able to function at a higher level, compete at a higher level, and allow you to live your life at a higher level?
The answer to all these questions is a resounding "yes".
It's simply a matter of knowing what to do, and how to do it. It's simply a matter of having a process and a system that will make that happen for you.
You Can Learn How To Do That For Free On June 17th
To give you a better understanding of how important becoming a Master of Money™ is to the success and sustainability of your business (and your success and sustainability) we are offering a free teleseminar on June 17th at 4 pm Pacific Standard Time. The teleseminar will last for approximately one hour.
And it's going to be one of the best one-hour investments you have ever made in yourself and your business.
On this call you will learn some simple steps and strategies that will enable you to start understanding how your business makes money, how it doesn't make money (the answer may surprise you) and how to start using that information to be a better and more strategic competitor in your marketplace.
You will learn a proven process that you can use to transform your business into a vehicle that serves your dream lifestyle and allows you to have control over the financial results it creates.
Consider this your invitation to learn how important becoming a Master of Money™ is to the success and sustainability of your business and your dream. This is your chance to learn how to become a Master of Money™ for your business.
This call is absolutely free to you.
And you will be given useful, actionable information that will allow you to start taking action in your business right away.
If you like what you hear on the call you will be given a special opportunity to take the first step in working with us at Certified Capital Advisors™ toward becoming a Master of Money™. And, if you decide to, you will be able to take that first step for less than one hundred and fifty dollars.
Join Us On This Call And Change Your Thinking and Your Life
I sincerely believe that joining us on this call to find out the strategic role of money in your business, and being introduced to the concepts and process of the Found Money System™ will truly change your thinking, change your business, and change your life for the better,
as it has for me.
Simply follow this link to sign up for this free tele-seminar.
Join Us On This Call And Win $6,000 Worth Of Consulting For Free!
To give you even more incentive to join us on this call, we are going to be giving participants of this call the chance to win a free spot in our six-month Found Money RoadMap Process™. You could win the chance to put this proven system to work in your business, absolutely
There Is Absolutely No Reason For You Not To Join Us On The Call
You've got nothing to lose by joining us on this call. You will learn action steps you can apply immediately in your business. And you may also win $6,000 worth of free consulting - a free spot in our six-month Found Money RoadMap Process™.
The only way you can lose is by not registering for this call.
So give yourself and your business the chance to transform, for the better, forever.
Register right now.
And then get ready to transform your business, your life, and the relationship between the two of them. Get ready to find all the money your business has the potential to give you. Get ready to compete, survive, and thrive.
Michael E. Gerber
Author of The E-Myth Revisited, Awakening The Entrepreneur Within
Founder and CEO, The Entrepreneur Capital Corporation (ECC)
"Financing Entrepreneur's Dreams"
See I told you that it was a long email but it does sound very interesting doesn't it?
My advice is to give Steve Wilkinghoff and his ideas a try.
I firmly believe that there is hidden profit in almost every established business.