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22 June 2009

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If you are looking for more information on how to understand the strategic context that makes price wars more common - a mature or declining marketing with little differentiation, take a look at

Best Business Strategy Books

http://businesscoaching.typepad.com/business_books/2009/08/best-business-strategy-books-but-do-you-agree.html

on my business books blog

For more information about what to do if you find yourself in a price war see

How To Survive a Price War

http://blogs.bnet.com/salesmachine/?p=2250

from the Bnet blogs

How to Survive a Price War on Ezine articles

http://ezinearticles.com/?How-to-Survive-a-Price-War&id=2725878

What do you think?

Do you have any tips on what to do in the difficult situation where competitors are cutting their prices?

You will be interested in my free report which is the bribe for signing up to my newsletter - How to Win Profitable Customers Away From Competitors . Just go back to the top of the page and sign up in the boxes.

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