It's a simple question with a wide range of answers "What do clients want from a coaching program?"
It is so easy to wear the expert hat and think "I know what potential coaching clients want", design a program and then discover that nobody wanted your version of the "better mousetrap".
I would certainly appreciate your thoughts on what clients want from a business coaching program - both in terms of process and result so please leave a comment and share your views.
Mark Joyner Is Asking The Question
Internet entrepreneur and marketing guru Mark Joyner (author of The Irresistible Offer and Mind Control Marketing and other books - affiliate links) is asking that question before the launch of the Simpleology coaching program.
On the Simpleology blog - Two Major Announcements (June 14 2009) Mark announced the intention to launch the Simpleology coaching program on July 1st 2009.
He doesn't give many details but does ask an interesting question
"If I could waive a magic wand and get the ultimate coaching program for changing my life and keeping me on track, it would look like _______." I was learning the A, B, C's...
The Answers: What Do Clients Want From Coaching
It is not a substitute for asking your own clients and prospects but to date there have been 308 comments so for any coach, I recommend that you take the time and read what is written.
I'd also recommend that you join Simpleology so you get to see the entire marketing campaign for the Simpleology coaching.
Here are some of the early highlights although you need to look at the Simpleology blog since different types of coaches will take different things from it
"Focus on practical steps to help me organize and attain goals."
"If you truly want to blow the minds of your clients - then offering a program that takes a client from idea to achieving the results agreed upon at the beginning of the program between the coach and the client - to be achieved NO MATTER what it takes."
"The actual program is flexible enough to be streamlined so that my strengths are fully utilised and the way forward to improve my weaknesses is found and simply implemented."
"People need a loving kick in the pants. They get excited about starting new programs and then resistance creeps in. Then they avoid coaching because it reminds them of what they know they should be doing, but don't want to be told about. The most important change happens WITHIN."
I will appreciate comments you make on this blog about what you would want from a coaching program.
In my experience, people want many different things and come to coaching with different expectations because the word covers such a broad range of activities.