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28 July 2009

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I discovered a technique to help you to get into the head of your prospective customer so once you have developed your customer personas or customer avatars, you can create a description of their problems.

It is a very simple idea and if you put some thought into it, very powerful

http://businesscoaching.typepad.com/the_business_coaching_blo/2010/03/what-would-your-ideal-prospect-say.html

The more I learn and think about persuasion, the more I believe that this work on customer avatars is essential.

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